SAN MATEO, Calif., March 26, 2014 /PRNewswire/ -- Jeff Revoy, CEO of enterprise social media monitoring and management company Viralheat, and Jay Stocki, VP of Digital Solutions at Experian Marketing Services, will be speaking on the future of predictive social behavior at ad:tech San Francisco 2014. This session, titled "Social Media's Move to Predictive Behavior," will cover how businesses can use predictive social behavior to identify potential leads, increase ROI, and exceed sales and marketing goals.
"You need to focus on predictive social behavior if you want to beat your competitors to the punch and see tangible results for your social media strategy," says Revoy. "The ability to identify potential leads using predictive behavior analysis allows brands to identify users with definitive purchase intent. Brands can then increase their sales funnel by reaching out to these pre-qualified hot leads and offer their products, services, etc."
"Social media plays a significant role in business strategy today, but businesses continue to struggle in finding the right way to use it," said Jay Stocki. "I think we've found the winning combination in predictive analytics and social media. With the right data and intelligent analytics, marketers now have the ability to understand how social media influences the purchase decisions of their best customers and how to use that insight to make that experience more relevant for them and more profitable for their business."
ad:tech San Francisco 2014 is being held March 26-27 at Moscone West in San Francisco. Revoy and Stocki will speak on March 27 at 2:30PM. More details about the conference can be found at www.ad-tech.com/sf.
Viralheat is a social management platform that empowers enterprise businesses to listen and learn about customers in order to build meaningful, deep, and relevant business connections across multiple social networks. Developed to provide a comprehensive and unified set of social marketing and management capabilities, Viralheat is the only software platform an enterprise needs to monitor, create, publish, or analyze its social activities. Founded and developed by two Silicon Valley engineers with deep experience in the security and network industry, Viralheat offers the most powerful technology available in the social industry while providing the compliance and scalability to drive successful business results across marketing, sales, support or any functional organizations.
Launched in 2011, Viralheat is headquartered in the Silicon Valley and serves thousands of businesses worldwide. Visit www.viralheat.com @viralheat #viralheat
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today's dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. For more information, please visit http://ex.pn/1fSccNf.
The ad:tech conference series is the leading digital marketing event for 8,500+ marketing and technology professionals from all over the world. The two-day ad:tech San Francisco 2014 event offers professionals the opportunity to gain valuable insights from the nation's top digital marketers through keynote presentations laden with real world examples and case studies. The conference also provides a marketplace for buying and selling, a community for networking, a forum for exchanging ideas, and an opportunity for contributing to industry trends and initiatives.
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil. For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.