SAN MATEO, Calif., July 22, 2014 /PRNewswire/ -- Viralheat, a leading provider of enterprise social media management software, announced today that it has been granted patents for two of its proprietary technologies - sentiment analysis [US Patent No. 8631122 B2] and lead identification [US Patent No. 8635227 B2]. In an effort to provide a complete, end-to-end enterprise social media management solution, Viralheat's newest patents help customer service and sales teams quickly identify support queries and potential sales prospects on social media channels. When combined with Viralheat's already powerful social media management platform, the enterprise business has all the data and analytics it needs to deliver social ROI.
"Customers can immediately identify users who are looking to make a purchase or respond to negative and positive comments," said Viralheat CTO and co-founder, Vishal Sankhla. "We built the sentiment analysis and lead identification technology with the goal of providing our customers with valuable, actionable data to use in their business strategies. These patents validate our hard work and dedication to provide superior, data-backed technology."
The technologies use Natural Language Processing (NLP), a process that computes characteristics of the text to determine sentiment (positive, negative, or neutral) or buyer behavior (purchase intent). Viralheat's unique technology allows users to change the given sentiment or lead identification tag, training the tool to be more accurate over time. Users can sort mentions by sentiment or lead opportunities to quickly access the most important and time-sensitive mentions, increasing the chance for satisfaction and conversion. Lead opportunities can also be exported from Viralheat and imported into a CRM system such as Salesforce, making the process between departments more efficient.
The sentiment analysis and lead identification technologies are available on all Enterprise plans. More details about the Viralheat Enterprise plan can be found at www.viralheat.com/enterprise. Viralheat also offers free and paid versions of its sentiment API for developers to use within their own applications. More details about the sentiment API can be found here. More details about the patent can be found here.
Viralheat provides a comprehensive social media management platform that offers monitoring, publishing, analytics, and reporting in a single intuitive interface. With patent-approved sentiment technology, Viralheat is leading the way in predictive social analytics to drive customer identification and sales conversion. Global brands seamlessly integrate Viralheat into their sales, marketing and customer support workflow. Situated in Silicon Valley, CA, Viralheat launched in 2011 and is backed by the Mayfield Fund.
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