Virgin America Launches "All Fares Being Equal, Awesome Wins" Campaign In Dallas

SAN FRANCISCO, March 12, 2015 /PRNewswire/ -- Virgin America, the low-fare, upscale airline today launches a digital campaign that invites flyers on its new Dallas Love Field routes to 'raise their expectations' by demanding not just the lowest possible fares, but an innovative, fresh travel experience tailored to the longer-haul flying now possible from the airport most convenient to downtown Dallas.  Through the digital campaign, travelers are offered a 'two-for-one' flight offer* simply by sharing the same 'higher expectations' with family and friends and inviting them to join the airline's Elevate® loyalty program.  Those referred to the program will receive up to 20 percent off* a future Virgin America flight.  The overall campaign is designed to showcase the airline's award-winning travel experience and its low-fare competitiveness – including its current Low Fare Love Match price guarantee in Dallas (the carrier will match any comparable nonstop Main Cabin fares to or from DAL to DCA, LGA, AUS, SFO or LAX**).  Virgin Group Founder, Sir Richard Branson kicks off the airline's 'Higher Expectations' campaign today with a cheeky video that takes a poke at the competition, which is now live at WeInventedHigherExpectations.com.

"We're excited to launch our latest campaign and set the record straight – you can have the lowest fares and a better travel experience at the same time.  Through our 'Free Love Field Campaign', launched last spring to help us secure our new home in Dallas, we were lucky enough to gain the support of close to 28,000 travelers who wanted to see both lower fares and better service at the airport closest to downtown Dallas," said Luanne Calvert, Chief Marketing Officer at Virgin America.  "So we know we have a lot of loyal local flyers who have tried our product and experienced the difference.  With this campaign, we wanted to give them a way to share their 'higher expectations' with their friends to help spread the word that flyers deserve the best of both worlds."

How the campaign works:

• Head to WeInventedHigherExpectations.com
• Enter your email address and three of your friends' email addresses as a way to invite them to 'raise their expectations' and join Virgin America's Elevate® loyalty program
• Each of your friends will receive an up to 20 percent discount code off* their next Virgin America flight to or from Dallas Love Field
• You will receive a two-for-one offer* on your next Virgin America flight to or from Dallas Love Field

Virgin America is the only carrier to offer three classes of service with both an award-winning First Class cabin and a Main Cabin Select premium economy service on every flight it operates to and from Love Field.  The airline is unique for its fleet of beautifully-designed, new aircraft and a consistent product experience available on every flight, which includes: fleetwide WiFi, power outlets at every seat, a full-service, on-demand food and cocktail menu, confirmed seating and personal, touch-screen seatback entertainment.  Virgin America also offers Dallas Love Field travelers a check-in lounge that mirrors the sleek look and feel of the carrier's aircraft cabins and is the only dedicated VIP check-in area of its kind at Love Field. The airline has been named the "Best Domestic Airline" in Conde Nast Traveler's Readers' Choice Awards and in Travel + Leisure's World's Best Awards for the past seven consecutive years along with Travel + Leisure's "Best Domestic Airline for Food" in 2014.  

In addition, the airline's no black-out date Elevate loyalty program is offering a nationwide double Points promotion for travelers that book and fly before March 31, 2015 across all cabins as well as a Status Match program to convert a traveler's current frequent flyer status to Elevate Gold or Silver status. For more, click here.

Through its 'Low Fare Love Match', Virgin America is guaranteeing the lowest comparable fares from Dallas Love Field, with low fares starting from $54 (DAL-DCA, taxes & fees included, restrictions applying) which can be purchased at virginamerica.com and 1-877-FLY-VIRGIN. Travel agents can search for the lowest Dallas fares by using the International Air Transport Association (IATA) city code of DFW (which applies to DAL and DFW), however travel agents using the SABRE GDS must use the city code "QDF" to search for both DFW and DAL flights.

Virgin America currently operates 13 daily departures from Dallas Love Field, increasing to 19 daily departures from April 28, 2015:

• DAL-SFO: 3 daily return services
• DAL-DCA: 3 daily return services
• DAL-LGA: 4 daily return services
• DAL-LAX: 3 daily return services, increasing to 4 daily from April 28, 2015.
• DAL-AUS: 5 daily return services, starting April 28, 2015.

In the spring of 2014, Virgin America launched a highly publicized "Free Love Field" campaign that ultimately garnered close to 28,000 signatures in just a few weeks in support of the carrier's case to bring more fare and product competition to the airport closest to downtown Dallas – Love Field.  Virgin America has a track-record of creating benefits for travelers when it enters new markets by raising the product standard and lowering fares by as much as 30%. The airline's announcement that it will serve AUS-DAL from 28 April 2015, which is currently a monopoly market, has lowered Main Cabin (economy) prices on this route by 30 percent.

Virgin America continues to expand its network across the country with flights to Austin, Boston, Cancun, Chicago, Dallas Love Field, Fort Lauderdale, Las Vegas, Los Angeles, Los Cabos, Newark, New York (JFK and LGA), Orlando, Palm Springs (seasonal), Portland, Puerto Vallarta, San Diego, San Francisco, Seattle and Washington D.C. (IAD and DCA).

Photos of Virgin America's aircraft, its DAL gates and check-in lounge, and its October 2014 Love Field Launch celebrations, can be found at: https://www.virginamerica.com/cms/about-our-airline/photos/dallas-love-field-photo-page.html 

The airline's broadcast quality b-roll and photos of the airline's unique aircraft cabins can be downloaded at: https://www.virginamerica.com/cms/about-our-airline/photos.html

ABOUT VIRGIN AMERICA
Known for its mood-lit cabins, three beautifully designed classes of service and innovative fleetwide amenities — like touch-screen personal entertainment, WiFi and power outlets at every seat, Virgin America has built a loyal following of flyers and earned a host of awards since launching in 2007 — including being named both the "Best U.S. Airline" in Conde Nast Traveler Readers' Choice Awards and "Best Domestic Airline" in Travel + Leisure World's Best Awards for the past seven consecutive years.  For more: www.virginamerica.com

* Terms and Conditions for 'Two-for-One' offer:
2-for-1 offer is valid for a 50% discount off the base fare for itineraries of exactly 2 guests. 

*Terms and Conditions for up to 20% discount offer
The up to 20% offer is valid for a 20% discount off the base fare for travel Tuesday, Wednesday, and Saturday and a 10% discount off the base fare for travel Monday, Thursday, and Friday for itineraries of up to 2 guests.

Terms and Conditions for both 'Two-for-One' and up to 20% discount offer:
Promo offers end on April 8, 2015 at 11:59pm PT.  Both offers are valid for nonstop travel in Main Cabin to/from DAL; offer is not valid for any other routes or for multi-city itineraries. Discount is not valid for travel on Sundays. Travel must occur between April 7, 2015 and June 6, 2015 and requires a 14 day advance purchase.  Service for DAL-AUS begins on April 28, 2015.  Blackout dates are 5/22 and 5/25. Promo code supply is limited and subject to availability.  Promo code applies to newly booked travel and may not be applied to prior bookings. Promo code discount will be deducted off of base fare. Base fares do not include Passenger Facility Charges of up to $9 each way, September 11th Security Fees of up to $5.60 per one way trip, where each one-way trip may include a connection or stopover between two domestic flights not exceeding 4 hours, and a Federal Segment Tax of $4.00 per domestic segment. A segment is a takeoff and landing. A stopover is a break in travel of more than 4 hours between 2 flights. Promo code may not be redeemed for cash. Promo code may only be used for bookings made on virginamerica.com and is only valid on itineraries of exactly 2 guests. Offer is not transferable and cannot be combined with any other offers. Seats are limited, subject to availability, and may not be available on all flights. If travel is changed or cancelled, promo code discount will become invalid. For travel solely between points in the Western Region (LAX/SFO only) and AUS-DAL, changes or cancellations can be made for a $100 fee per guest through all channels, plus any increase in fare, if applicable. For all other itineraries, changes or cancellations can be made for a $150 fee per guest through all channels, plus any increase in fare, if applicable.  Any remaining balance will be placed in a guest's travel bank, good for travel on Virgin America for one year from date of issue. Promotion code is not eligible for Elevate points redemption bookings. Guests who no-show without a change or cancellation prior to the scheduled departure time will forfeit the amount of this fare. In addition, any future flights booked in the same reservation will also be canceled and the fare will be forfeited. Tickets purchased from Virgin America through our reservation call center will cost an additional $20 per guest per itinerary. Any added cost associated with purchasing tickets from Virgin America through our reservation call center will be non-refundable. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket.  Fares, routes, fees and schedules are subject to change without notice. The fee for each piece of checked baggage up to 50 pounds in Main Cabin is $25. Virgin America will accept up to ten pieces of checked baggage, up to 50 pounds each, per ticketed guest traveling within the U.S. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply.  

** Terms and Conditions for DAL Fare Guarantee
Virgin America will match published nonstop fares found on another airline's websites for sectors to/from DAL (where Virgin America operates non-stop service, DAL-SFO/LAX/DCA/LGA/AUS). Verifiable screenshot must be provided of airline website fare for verification. Valid on all Non-refundable Main Cabin fares for travel until April 30, 2015.  Applies to "equivalent flight" of another airline, which is defined to be +/- 2 hours from Virgin America departures on same travel date.  Virgin America to honor fare for all available Main Cabin seats (does not apply to sold out flights).  Claim must be submitted no later than 11:59 pm CT on the same day you purchased the Virgin America ticket.  Click here to file claim. For full Terms and Conditions, please click here.

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SOURCE Virgin America

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