Virogen's New Business Unit, "The Cannabis Connection," to Focus on High-End Medicinal Marijuana Dispensary Niche within $15-20 Billion Legal Marijuana Market
SAN GERONIMO, Calif., May 3, 2013 /PRNewswire/ -- Virogen Inc. (OTC:VRNI), a holding company that owns Tiger Team Technologies and The Cannabis Connection, today announced that The Cannabis Connection, its recently launched business unit that intends to operate medicinal marijuana dispensaries in states that have legalized such operations, including California, will focus its efforts on serving the high-end dispensary niche, a market segment the company believes to be vastly underserved.
Concept. The Connection's strategic concept is to pamper its medicinal marijuana clients with an opulent, high-end "boutique" experience, one featuring extremely attentive customer service personnel and only the highest-quality products. The Connection's "boutique" concept is in direct contrast to the vast majority of existing dispensaries that are mundane operations located in low-cost areas.
Location. The Connection's locations are expected to be located in and around affluent urban neighborhoods and business centers, as well as in affluent suburban areas. These locations would be intended to provide ease of access and convenience to The Connection's target client base, affluent baby boomers who require the use of medicinal marijuana on a regular basis. The company's management is convinced that convenient access to The Connection's dispensaries is a primary requirement to attracting its target client base.
Shops. Each location established by The Connection will be designed so as to provide an intimate, boutique-style retail experience, with an emphasis on client comfort and employee discretion.
"We believe The Connection's boutique image, when coupled with our gracious and discrete client services, will serve to attract our target client base, those 'boomers' who require medicinal marijuana but have grown weary of the low-budget shops' lack of finesse and, often times, lack of quality products," said Paul Hogan, President of VRNI.
About Virogen Inc.
In addition to developing its recently announced business unit, The Cannabis Connection, Virogen Inc. is a technology holding company. The company's wholly owned subsidiary, Tiger Team Technologies "T3," has developed a unique suite of copyrighted tools to address the network and database security needs of enterprise level companies and corporations. T3's risk management offering provides an unprecedented level of security and liability protection, positioning it as one of the only companies with a comprehensive solution to data security breaches for its clients. T3's primary markets include medical service providers, financial services firms, brokerages and currency transaction platforms, consumer credit card companies, banking entities, retailers, defense and government related operations.
This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Virogen Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.
Contact: Paul Hogan, email@example.com, 415-488-6214
SOURCE Virogen Inc.