Virtual Press Office Exhibitor Profiles: North American International Toy Fair 2016 Part 2

Companies Beginning with M - Z

North American International Toy Fair 2016 is in New York from February 13-16

Feb 11, 2016, 05:30 ET from Virtual Press Office

NEW YORK, Feb. 11, 2016 /PRNewswire/ -- The following event roundup from Virtual Press Office is a list of featured exhibitors for the North American International Toy Fair 2016, a show filled with hundreds of thousands of toys, games and youth entertainment products, which takes place from February 13-16 at Jacob K. Javits Convention Center in New York, New York.

North American International Toy Fair 2016 press kits, news releases and photos are available on the Official Online Press Office, managed by Virtual Press Office/PR Newswire:

North American International Toy Fair 2016 press kits on Virtual Press Office

Madame Alexander Doll Company, LLC
It's a new day at Madame Alexander!  Established in 1923, Madame Alexander continues to encourage girls of all ages to enjoy a lifetime of doll play, gifting, and collecting with their Collection, Play, and Baby dolls that are beautifully designed with a heritage in quality and craftsmanship.

Magformers LLC
Booth #2559
Here at MAGFORMERS® we believe it is vital for children to develop through creative play. With our patented, 'always attracting' magnetic technology we deliver a unique constructional play experience. MAGFORMERS® has multiple geometric shapes and accessories for higher, stronger building. With such a wide variety of shapes and colors we offer endless combinations, leading children's imagination and creativity to new heights. Our product construction and high quality finish lead to long lasting play experiences that let children's imaginations run wild at every playtime.

Manners Made Easy Inc.
Booth #5759
Manners Made Easy Inc. provides quality products that teach children manners with funny, positive reinforcement. Our Polite PigPals™ are talking pigs that cheer kids on with funny sayings whenever they put their toys away, hang up their coats or backpacks or flush the potty. Our products are available in the U.S. at retail stores or online. For more information, visit or Manners Made Easy - More Fun, Less Nagging!

Mattel, Inc.
The Mattel family of companies is a worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®, Fisher-Price® brands and MEGA® Brands, as well as a wide array of entertainment-inspired toy lines. In 2015, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ approximately 31,000 people in 40 countries and territories and sell products in more than 150 nations. Visit us at, or

Mezco Toyz
For more information, visit

Moose Toys
Moose Toys is a global toy company with offices in the US, UK, Hong Kong, China and the head office in Melbourne, Australia. In 2015, Moose expanded several product lines, including Shopkins™, the hottest girl's collectible line; Little Live Pets, a line of electronic pets; and Beados. They also introduced new brands, like Qixels, a "craftstruction" activity. Shopkins is a finalist for 2016 Property of the Year by the TIA, and the Shopkins Scoops Ice Cream Truck is a finalist for 2016 Girl Toy of the Year. The Shopkins Small Mart won TIA's 2015 Girls' Toy of the Year.

Booth #6107
At Mudpuppy, we are dedicated to developing toys and activities for children that engage creativity and imagination.  Every product we make utilizes art and illustrations to inspire play. Mudpuppy focuses on 4 primary product categories: Puzzles & Games, Magnetic Fun, Coloring & Craft, and Books & more. Innovative new product format are created each season with the intent of cultivating an "unplugged," non-digital play space for kids.

Odyssey Toys
Booth #3241
With over 20 years of industry expertise, Odyssey Toys is a rapidly growing, dynamic company dedicated to designing, manufacturing, and distributing the finest hi-tech toys and electronic gadgets at affordable prices for men, women, and children of all ages. Retail partners include Toys"R"Us, Brookstone, Costco,, and, among others.

Once Kids LLC
Booth #5884
Investing in American Design, Once Kids offers a wide range of unique designer inspiring toys and creative kits obtainable for all kids. Our focus is engaging trend and design into classic toy categories to provide a unique experience that continues on as play or art decor.

OWI Inc.
Booth #3034
Since 1980, OWIkits and RobotiKits are synonymous with robotics kits, science kits, eco-friendly products, salt water fuel cell kits, solar technology, hydraulic arms, and aluminum bug and dinosaur kits. A favorite with schools, museums, science clubs, camps and parents. The  kits have a companion educational curriculum. OWI will introduce 3 new items: Hydraulic Arm Edge, Rookie Solar Racer v2, and Salt Water Fuel Cell Baja Runner.

PieceMaker Technologies
Booth #3246
PieceMaker provides kiosks for creating custom and personalized products on-demand in retail locations. Through its proprietary platform the "PieceMaker Factory," retailers, venues and brands can finally include shoppers in the design and personalization of the products they buy, delivering that one-of-a-kind item almost instantly through the wonders of 3D printing.  Just a few swipes of a finger, and shoppers personalize and order their designs. PieceMaker offers a variety of customizable products, but focuses currently on toys, collectibles and fashion accessories.

Pillow Pets
Booth #113
Pillow Pets, the leaders in folding plush and innovative dual-function plush products introduces the hottest licensed properties for 2016: DreamWorks Trolls, Disney Dory, Nemo, Sheriff Callie, and Moana, and from Nickelodeon Teenage Mutant Ninja Turtles and Paw Patrol.  Also new this year, Sweet Scented Pets, Pillow Pets with long-lasting, subtle scent patches, reminiscent of childhood favorite treats.

PlanToys, Inc.
Booth #5921
For over 30 years, PlanToys® has been recycling the wood from expired rubber wood trees to create beautiful wooden toys that inspire children's imaginations and promote a commitment to sustainable play for generations to come. "Sustainable Play" is the foundation of how PlanToys® toys cultivate creative minds and bring children closer to nature. With innovative design, high-quality and safety standards, the company is the world's leading green manufacturer of safe, eco-friendly and educational wooden toys for all children. PlanToys® has gained recognition globally through their policies and beautifully crafted wooden toys.

Playmates Toys
Playmates Toys is among the most well-respected and innovative marketing and distribution companies in the global toy industry. Key brands include today's #1 selling male action brand TEENAGE MUTANT NINJA TURTLES. With offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries.

Printers Row Publishing Group
Booth #5510
Silver Dolphin Books and Thunder Bay Press are two of the four imprints within Printers Row Publishing Group. Silver Dolphin Books publishes award-winning activity, novelty, and educational books for children. Their titles cover a variety of topics and formats, including interactive building sets, arts & crafts kits, and sound books made for story time. Thunder Bay Press brings information to life with highly visual reference books and interactive activity books and kits. Covering categories such as art, crafts, games, cooking, fitness, pets, travel, history, culture, and reference, Thunder Bay Press offers readers knowledge in new and unique ways.

R&R Games, Inc.
Booth #6233
Since 1996, R&R Games as been creating engaging and challenging fun through original toys and games. The company's philosophy of designing and marketing high quality and innovative entertainment products has resulted in an ever- expanding product line with over 70 game titles. From easy-to-learn card games, exciting and fast-paced word and memory games, family-friendly party and strategy games, and intense Euro-style games, our games appeal to everyone from the occasional gamer to the board game enthusiast. Notable games include Hide & Seek Pals; Hanabi, the 2013 Spiel Des Jahres winner; and Time's Up, the multiple award-winning party game with over 2 million copies sold.

Booth #2403
Founded in Ravensburg, Germany in 1883, Ravensburger is a leading producer of toys loved the world over and celebrated for its meticulous commitment to detail and unparalleled quality. In the U.S., the company is known for its extensive line of puzzles for children and adults, award-winning board games, such as bestseller Labyrinth, and its engaging science and arts and crafts kits. Ravensburger also holds many popular licenses, including Thomas & Friends™. The company's U.S. subsidiary is headquartered in Newton, New Hampshire.

Razor USA
Booth #2923
Razor embodies the spirit of fun and freedom. The company was founded in 2000 with the introduction of its now legendary, original Razor kick scooter, which quickly became an essential ride for anyone on the go. Today, Razor products are available worldwide, with a full range of wheeled goods to inspire and excite riders everywhere. Innovative products and great value have distinguished Razor as a trusted global brand and industry leader. Winner of countless international awards and accolades, Razor has most recently won the Toy Industry Association's 2014 Outdoor Toy of the Year for Crazy Cart. For more information, please visit

Reeves International
Booth #1367
Reeves International, celebrating its 70th anniversary in 2016, is a manufacturer and distributor of high-quality toys that are the best in their unique markets. Reeves owns the iconic Breyer Animal Creations brand and distributes specialty brands: WOW®, Tolo®, Red Toolbox, Marvin's Magic®,  Enchantmints™, Paulinda® Super Dough, and STANLEY® Jr.

Booth #2575
Rollplay, an international brand of Goodbaby International Holdings Limited, dedicates itself to providing high-quality, featured wheeled goods that fuel safe, mobilized fun for kids. We specialize in producing innovative and exciting, ride-on vehicles.  Rollplay offers some of the most realistic car designs in the industry, and all come with a long list of innovative features including find horn and engine sounds, opening doors, working headlights, folding mirrors, chrome features, and more.
Booth #2176
For more information, visit

Booth #2145
Founded 80 years ago, Schleich is one of Germany's largest toy manufacturers and a leading international provider of original game concepts.  Schleich figurines are sold in over 50 countries and are loved by children around the world.

Schoenhut Piano
Booth #2527
Come see Schoenhut at booth #2527! Schoenhut Piano Company was founded in 1872 by Albert Schoenhut. By the time of his death in 1912, Schoenhut was the largest toy company in America. Len and Renee Trinca acquired the company from Len's brother and sister-in-law in 1996.They continue to design beautiful toy instruments for generations to enjoy! Schoenhut not only produces toy pianos but also, guitars, drums and more. At the 2016 Toy Fair in New York, they are introducing their new line of digital pianos that catapults them into the digital age of learning and fun!

SCS Direct Inc.
Booth #5917
SCS Direct Inc. was founded in 1998 and started as a niche marketing company focused on a single category. After more than two decades, SCS Direct has evolved into a robust consumer products powerhouse that develops best of breed products across the Toy, Baby, Housewares, Home Improvement, Personal Care and Outdoor Living categories.  With its headquarters located in Trumbull CT, SCS Direct employs approximately 80 employees who manage over 500 proprietary products. The company recently completed its sixth successful business acquisition in the past two years, including CucinaPro, Camerons Products, Fasta Pasta, MD Moms, Svan and Itzbeen Innovated.

SmartLab Toys
Booth #2859
At SmartLab, we know that something wonderful happens when parents and children share light-bulb learning moments.  That's why our toy and game designs focus on hands-on experiences that help nurture strong family bonds. Since 2008 SmartLab's S.T.E.A.M. toys have earned more than 50 of the toy industries' most prestigious awards including multiple Oppenheim Platinum awards, Good Housekeeping Best Toy awards, and Family Fun Magazine Toy of the Year awards. SmartLab's passionate team of toy creators lives and plays amongst the beautiful mountains and lakes of the Seattle area.

Booth #1853
At Snap, we're kids at heart. We're sci-fi fanatics. We're hardcore comic book collectors. We're sports enthusiasts. We're diverse in our interests, backgrounds, and perspectives, and yet, the one thing we all have in common is a passion for TOYS! We've worked on licensed products from Disney and Hasbro to Universal Studios and Sesame Street. Join us on our journey as we reimagine our talents into our very own Snaptoys brands such as Lil' Butters, Thunder Stompers and more!

Booth #4520
Discover the world of Snazaroo! A world full of color, fun, inspiration and, of course, the finest face painting products available on the market. As the industry's leading manufacturer of face and body paint, Snazaroo is known for safety and quality. All products are made in the U.K. and are non-toxic, washable and suitable for sensitive skin, making Snazaroo the first choice among parents and professional face painters worldwide. In addition to being fully compliant with EU & FDA toy and cosmetic regulations, Snazaroo's color palettes, kits and accessories allow users to safely transform into anything they want to be!

Space Scooter
Booth #5177
The perfect ride for all ages, the award-winning SpaceScooter® is fun, fast and extremely safe. The scooter can be ridden two ways: like a traditional kick-scooter or propelled forward by an up and down teeter-totter motion. It easily folds, comes in a variety of colors, and is available in two models.

Spacecubes Sarl
Booth #6361
For more information, visit

Spin Master Ltd.
Booth #739
Spin Master is a leading global children's entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Bakugan, Air Hogs®, Spin Master Games™ and the 2015 Toy of the Year, Zoomer™ Dino. Since 2005, Spin Master has received 63 TIA Toy of The Year (TOTY) nominations with 14 wins across a variety of product categories. Spin Master has been recognized with 12 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. Spin Master is among a limited number of companies that not only develop and produce global entertainment properties, characters and content, but also monetize that content through the creation, sale and licensing of products. To date, Spin Master has produced five television series, including 2007 hit series Bakugan Battle Brawlers™ and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 850 people globally with offices in Canada, United States, France, Italy, United Kingdom, Slovakia, Germany, Holland, Mexico, China, Hong Kong and Japan.

Booth #5472
There is a brilliant idea behind every STAEDTLER product – this has been the company's credo for the past 180 years. STAEDTLER products are renowned for their high quality, the world over. FIMO KIDS oven bake clay is a recent addition to the well known FIMO polymer clay line – used by professionals and home crafters for 50 years!  The "CREATE YOUR OWN TOYS" and "FORM & PLAY" slogans encourage creative play and imagination.

Tactic Games
Booth #6245
Tactic Group® is an international and fast growing developer and marketer of board games in Europe, now launching in the U.S. and Canada.  For the past 49 years, the Finnish board game company has provided consumers with innovative, high-quality products that have been warmly received by the public, including award-winning Mölkky®, Alias, and iKNOW®.  Their mission is to produce entertaining games that offer moments of genuine delight and entertainment to family and friends the world over.

The LEGO Group
Booth #1635
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough", the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at

The Moodsters
Booth #1679
The Moodsters is a first-of-its-kind brand, developed by Denise Daniels, CEO & Founder of JellyJam Entertainment. Daniels is a Peabody award-winning broadcast journalist, parenting and child development expert and author who specializes in the social and emotional development of children. The brand, which has created a revolutionary, innovative category for kids, is meant to educate, entertain, and enhance children's social and emotional development. The Moodsters' toys and children's books teach simple strategies to build social and Emotional Intelligence (EQ) skills in young children. Emotional Intelligence is defined as the ability to identify and manage one's own emotions as well as the emotions of others. Decades of scientific research have shown that children with EQ skills are better able to manage their thoughts, feelings and behavior.

The Queen's Treasures
Booth #1067
The Queen's Treasures is a designer and manufacturer of affordable, high quality toys founded by "Queen" Joann Cartiglia. This growing business based in historic Stroudsburg, PA has expanded quickly creating award-winning 18" doll clothing, accessories, and furniture with a "wow" factor. Our mission is to provide heirloom quality toys that can be cherished for generations to come. We are The not-so-small business was crowned one of the Top 30 Fastest Growing Companies in the Greater Lehigh Valley of Pennsylvania in 2013, 2014 & 2015.  Find the royal wares at

Booth #1819
For 30 years, ThinkFun Inc. has been dedicated to creating games that spark curiosity, cultivate confidence, and nurture life-long learners.  Its games encourage interest in Science, Technology, Engineering, Art, and Math (STEAM), while generating excitement for a world of learning through play.  Innovation, creativity, value, and fun are the four elements that comprise the development of every game.  Ignite the mind, and change the world for each player.

Booth #3151
For more information, visit

TOMY International
Booth #2271
TOMY International ( is a leading global designer, producer and marketer of innovative, high-quality toys sold under popular licensed properties including Zootopia, Miles from Tomorrowland, The Good Dinosaur, John Deere, Pokémon, Lamaze, Sonic the Hedgehog and Chuggington.

Toy Island
Booth #2D11

Tubby Table Toys, Inc.
Booth #5547
For more information, visit

Underground Toys
Booth #4816
Formed in 2001, Underground Toys is an originator and manufacturer of international toys and entertainment products. The company's creative department works with many of the world's top entertainment firms to merchandise their brands across many product categories. UT is one of the top makers of licensed plush toys and its Star Wars plush lines produced in various sizes are being sold very successfully in 27 territories including Australia, Canada, France, Germany, Mexico, the United Kingdom and the United States. Underground Toys now make merchandise for Star Wars, Dr. Who, Marvel, Peppa Pig, Sherlock, and many others.

VTech® is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products. The company also has a broad range of award-winning infant and preschool products available in 24 different languages worldwide, with more than 100 new products introduced every year.

Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

WhatNot Toys
Booth #5761
WhatNot Toys is a brand new entertainment company founded by toy industry veterans Bob Grey and Dave Brewi. WhatNot offers a range of exciting toys and collectible items for kids of all ages and has an aggressive schedule of new introductions coming soon.

Whiffer Sniffers
Booth #447
For more information, visit

Whole Wide World Toys, Inc.
Booth #4869L
Award-winning World Village Playsets are fun and engaging educational toys that immerse kids in fascinating cultures. Heirloom quality and richly detailed for hours of imaginative play. Ages 4-10. 

  • Soft fabric playmat
  • Wood puzzle figures with vocabulary
  • Travel journal story & activity book
  • Story cards

Wonder Forge
Booth #2403
In 2007 a small group of creative folks with a passion for children's entertainment came together to develop extraordinarily fun, original, quality play experiences. Wonder Forge preschool titles celebrate the "can do" in all kids, engaging them physically, socially, and creatively. Our family games bridge generation gaps and build lasting family bonds. We are proud to offer over 100 games and puzzles, created in partnership with some of the industry's top licenses, and honored with over 180 prestigious awards for product excellence.

Xtronaut Enterprises, Inc.
Capturing the real-world thrill and challenges of planetary exploration, Xtronaut: The Game of Solar System Exploration, is a card-based board game that gives 2-4 players ages 7 and up the chance to develop space missions and explore the solar system. The game is based on real planetary missions and rocket science, and was designed by Dr. Dante Lauretta, the leader of NASA's OSIRIS-REx asteroid sample return mission launching in September. Please come by our booth 6414 to see our game, meet Dr. Lauretta, and explore our special meteorite collection on display.

The above press kits will continue to be updated throughout the show. Please check back during North American International Toy Fair 2016 for the latest news.

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