Toy Fair 2017 press kits on Virtual Press Office
Press Kit: toyfair.vporoom.com/MasterPieces
MasterPieces Inc. was founded by David Rolls, former professional baseball player for the Kansas City Royals and Texas Rangers organizations, in 1995 with a passion to serve diverse retail markets and partner with evergreen brands and top puzzle artists. Twenty years later, MasterPieces has established itself as the market leader for combining the best quality products with the best value. Headquartered in Tucson, AZ, MasterPieces' global growth and the company's commitment to ensuring great value and superior customer support has earned its dedicated, worldwide customer loyalty. MasterPieces creates some of the world most elegant puzzles and innovative packaging, as well as toys and gifts, while also partnering with brands such as John Deere, John Wayne, Tetris, Animal Planet, Hershey's, and sports licensing with MLB, NFL, NCAA, NHL organizations.
Press Kit: toyfair.vporoom.com/Mattel
Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel's portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at mattel.com.
Press Kit: toyfair.vporoom.com/MayfairGames
Mayfair Games is a U.S. based Illinois company, incorporated in 1981 and an international publisher of board and card games suitable for families and hobbyists of all ages. As a leader in the game industry, Mayfair prides itself on using nearly all US manufactured components, while utilizing designers from around the world to bring games to their fans. Mayfair Games has over 60 games in print, including many long-running series of games such asEmpire Builder™ andFamily Business™, award winners includingAgricola™ and Isle of Skye™, and modern bestsellers includingNuns on the Run™, Lords of Vegas™, andPatchwork™.
Press Kit: toyfair.vporoom.com/MooseToys
Moose Toys has taken the toy industry by storm over the last few years with its wildly successful brands from Shopkins and The Grossery Gang to Little Live Pets and Beados. This year, Moose Toys is taking its brands to the next level with new collectible characters, fresh electronic pets, more innovative craft activities and entertaining games that will inspire creative play in kids.
Press Kit: toyfair.vporoom.com/Mudpuppy
At Mudpuppy, we are dedicated to developing toys and activities for children that engage creativity and imagination. Every product we make utilizes art and illustrations to inspire play. Mudpuppy focuses on 4 primary product categories: Puzzles & Games, Magnetic Fun, Coloring & Craft, and Books & more. Innovative new product format are created each season with the intent of cultivating an "unplugged," non-digital play space for kids.
Press Kit: toyfair.vporoom.com/OWI
Since 1980, OWIkits and RobotiKits are synonymous with robotics kits, science kits, eco-friendly products, salt water fuel cell kits, solar technology, hydraulic arms, and aluminum bug and dinosaur kits. A favorite with schools, museums, science clubs, camps and parents. The kits have a companion educational curriculum. OWI will introduce 4 new items: Magnetic Levitation Express, Solar Wild Boar, Detective BugSee, and Captain ROAM-E-O.
Press Kit: toyfair.vporoom.com/PFShaggy
P.F. ShaggyTM is a proud publisher of quality children's games designed to deliver the ideal balance of laughs and learning. Our products are thoughtfully crafted with today's families in mind.
At the 2017 Toy Fair, we present Rule CrazyTM, Starter Edition, the hilarious and multi-award-winning reading board game made just for younger readers, ages 5-8 (K-2).
2016 awards include:
- The National Parenting Center Seal of Approval
- Family Choice Award
- Parents' Choice Approved Award
- PAL Award
- Tillywig Toy Award (Brain Child)
Visit us at Toy Fair 2017, BOOTH #4203!
Press Kit: toyfair.vporoom.com/PillowPets
Pillow Pets, the dual function stuffed animal by day, pillow by night rings in 2017 with great scents and great style. Scent-sational new flavors debut this year for Sweet Scented Pets including Blueberry Muffin, Strawberry Milkshake Cow and the line expands into licensed with Olaf and TMNT. Every child will be looking for their favorite character this year and Pillow Pets has them. Nickelodeon's Shimmer and Shine and Paw Patrol, DreamWorks Trolls, Disney's Cars 3, and Animal Jam are making their way to retail shelves this year. A new series of Dream Lites help children drift off to a peaceful night's slumber. Jumboz are extra large Pillow Pets designed for playrooms, bedrooms and even classrooms. These giant Pillow Pets are perfect for lounging, studying and even a quick nap.
Press Kit: toyfair.vporoom.com/PlaymatesToys
With a history of over 50 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include Teenage Mutant Ninja Turtles, Voltron Legendary Defender and Ben 10. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit playmatestoys.com.
Printers Row Publishing Group
Press Kit: toyfair.vporoom.com/PrintersRowPublishingGroup
Silver Dolphin Books, Studio Fun International, and Thunder Bay Press are three of the five imprints within Printers Row Publishing Group. Silver Dolphin Books publishes award-winning activity, novelty, and educational books for children, including interactive building sets, arts & crafts kits, and sound books made for story time. Studio Fun International produces engaging and educational books and books-plus products for kids of all ages featuring beloved characters from Disney, DreamWorks, Nickelodeon, Sesame Street, and more. Thunder Bay Press brings information to life with highly visual reference books and interactive activity books and craft kits.
Press Kit: toyfair.vporoom.com/PunkinFutz
Dream in Full Color!
PunkinFutz creates original toys, accessories and clothing for children with a wide range of physical, sensory and emotional needs. Building upon our child-centric, extensible system, our products promote self-expression, creative exploration and FUN! Better still, PunkinFutz original products are manufactured in the USA in adaptive workplaces by adults with supportive employment needs. We believe in serving our community, both now and for the future. PunkinFutz products feature dual function, universal design and environmentally responsible sourcing. Our individualized creations are delightful for both the special needs and mass markets.
R&R Games, Inc.
Press Kit: toyfair.vporoom.com/RnRGames
Since 1996, R&R Games as been creating engaging and challenging fun through original toys and games. The company's philosophy of designing and marketing high quality and innovative entertainment products has resulted in an ever- expanding product line with over 70 game titles. From easy-to-learn card games, exciting and fast-paced word and memory games, family-friendly party and strategy games, and intense Euro-style games, our games appeal to everyone from the occasional gamer to the board game enthusiast. Notable games include Hide & Seek Pals; Hanabi, the 2013 Spiel Des Jahres winner; and Time's Up, the multiple award-winning party game with over 2 million copies sold.
Ravensburger, The Wonder Forge & Brio Brands
Press Kit: toyfair.vporoom.com/Ravensburger
Founded in Ravensburg, Germany in 1883, Ravensburger is a leading producer of toys loved the world over and celebrated for its meticulous commitment to detail and unparalleled quality. In the U.S., the company is known for its extensive line of puzzles for children and adults, award-winning board games, such as bestseller Labyrinth, and its engaging science and arts and crafts kits. Ravensburger also holds many popular licenses, including Thomas & Friends™. The company's U.S. subsidiary is headquartered in Newton, New Hampshire.
Press Kit: toyfair.vporoom.com/RazorUSA
Razor embodies the spirit of fun and freedom. The company was founded in 2000 with the introduction of its now legendary, original Razor kick scooter, which quickly became an essential ride for anyone on the go. Today, Razor products are available worldwide, with a full range of wheeled goods to inspire and excite riders everywhere. Innovative products and great value have distinguished Razor as a trusted global brand and industry leader.
Winner of countless international awards and accolades, Razor has most recently won the Toy Industry Association's 2014 Outdoor Toy of the Year for Crazy Cart. For more information, please visit razor.com.
Press Kit: toyfair.vporoom.com/ReevesIntl
Reeves International creates, markets and distributes high quality toys that combine play and educational value to provide kids with enriched play experiences. Best known for Breyer(R) model horses, Reeves distributes Stanley, Jr., Enchantmints, Tonka and The Big Dig. New for 2017: Spirit: Riding Free and Corral Pals vinyl horses and animals.
Press Kit: toyfair.vporoom.com/SAMLabs
SAM Labs is an award-winning startup East London. We make app-enabled construction toys for kids (of all ages): SAM.
SAM is like LEGO® of the future, making machine logic fun. SAM combines an app and wireless hardware blocks to teach kids of all ages, genders, races and ability levels to unleash their inventive potential through play. Each SAM Block has a unique skill: a button, light, motor and more, and uses Bluetooth to connect to the SAM app and to each other. With SAM, create anything from a Twitter-powered car to a motion-activated light sabre!
Press Kit: toyfair.vporoom.com/SchyllingToys
For over forty years, Schylling Inc. has specialized in award-winning timeless toys. We started out making delightful playthings from a bygone era and over time, we've built a distinctive collection of innovative gifts and traditional toys with nostalgic appeal for all ages. Schylling works to create the future in toys by captivating new designs and intriguing refreshes and innovations of toys from the past. Schylling is the world leader in the manufacture of Jack-in-the-Box toys and tin Kaleidoscopes and creates toys that not only let a child's imagination flourish, but also establish themselves as playroom heirlooms.
Press Kit: toyfair.vporoom.com/Slackline
Slackline Industries is the premier brand in the sport of slacklining, providing a range of high-quality products to support all slackline styles and users—from kids having fun in the backyard to international athletes. Dedicated to leading the sport through event promotion, setting competition standards and pursuing product innovations, Slackline Industries focuses on performance, safety, education and environmentally responsible etiquette.
TreePod, a hybrid hammock, tent and colorful treehouse, designed to encourage creative play and instill a love of the natural world, is also distributed by Slackline Industries.
Press Kit: toyfair.vporoom.com/Snaptoys
At Snaptoys, we design, manufacture and market a proprietary range of quality branded toys for kids of all ages. We rely on our vast experience in character design and development to produce fun and engaging toys. Snaptoys products feature a selection of unique and relatable toys such as Lil' Butters®, Thunder Stompers™, and Thunder Stompers Stomp-a-Saurs™. Visit us at snap.toys and lilbutters.com to learn more.
Press Kit: toyfair.vporoom.com/SoaringHyena
Soaring Hyena is an energetic new board game startup located in Lynnwood, Washington.
Our creative team carefully designs and refines each of our products with a passionate focus surrounding the critical "Three E's" of board game success- engagement, entertainment, and excitement!
Our product line features four amazing titles to be released during 2017- Speakulation, Drum The Duds, Beaver Thievery, and Tongue O' War.
We're excited to be part of the Toy Fair experience!
Please come by Booth #4405 to introduce yourself… we'd love to meet you.
Spin Master Corp.
Booths 739, 637, MR4613, MR4615, MR4617
Press Kit: toyfair.vporoom.com/SpinMaster
Spin Master is a leading global children's entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer™ Dino, Bakugan™ Battle Brawlers™, Air Hogs®, and 2016 Toys of The Year Bunchems!™ and Meccanoid™ G15. Since 2005, Spin Master has received 82 Toy Industry Association Toy of the Year (TOTY) nominations with 18 wins across a variety of product categories. Spin Master has been recognized with 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors.
Star Group Sports Inc./Star Sports Backpack
Press Kit: toyfair.vporoom.com/StarGroupSports
This attractive, slick-looking mask/helmet is made of lightweight durable ABS plastic and denier fabric. It has room for books, water bottle, tablets, laptops, and other items kids carry to school. The perfect length 15" inches allows it to be carried without being too heavy. Our backpacks our USPTO patent-pending. Come visit us at Booth # 4320.
Star Group Sports will also be presenting for 15 minutes at TIA's annual Product Preview on Friday, February 17thin the Press Center at the Javits Center, South Concourse. Our new product showcase video loop will also play in the Press Center at Javits throughout the show.
Press Kit: toyfair.vporoom.com/Steamforged
Steamforged Games LTD broke Kickstarter records with Dark Souls™: The Board Game, the cooperative dungeon crawl board game for 1–4 players based on the hit video game series. We also created Guild Ball, one of the fastest growing miniatures games in the world. We're best known for our innovative gameplay and world-class miniatures. Visit us at booth #4109 at NY ToyFair to learn more.
Press Kit: toyfair.vporoom.com/TacticGames
Tactic Group® is an international and fast growing developer and marketer of board games in Europe, now launching in the U.S. and Canada. For the past 49 years, the Finnish board game company has provided consumers with innovative, high-quality products that have been warmly received by the public, including award-winning Mölkky®, Alias, and iKNOW®. Their mission is to produce entertaining games that offer moments of genuine delight and entertainment to family and friends the world over.
The CHILLAFISH Company
Press Kit: toyfair.vporoom.com/CHILLAFISH
At The Chillafish Company our motto is "We Are Play Innovation!" and you will find that throughout all of our products. We not only offer an innovative model line of balance related ride-ons, just come by booth 6076 on level 1 and check out our latest exciting models that any child would want!
The LEGO Group
Press Kit: toyfair.vporoom.com/LEGO
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough", the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at LEGO.com.
The Learning Journey
Press Kit: toyfair.vporoom.com/TheLearningJourney
The Learning Journey began with the mission of providing parents affordable, high quality educational materials to ensure a successful start in school for their children. Since then, The Learning Journey has been designing and manufacturing a line of award-winning children's interactive educational products that encourage learning and develop confidence as they enhance a child's potential. All products build on the skills necessary for children to be prepared for school and beyond. With The Learning Journey's complete range of products, children have fun while learning and parents and educators know they have the right products for their children.
The Singing Machine Company INC
Press Kit: toyfair.vporoom.com/TheSingingMachineCompany
We love the power of music and song. We love how singing can bring people together, make them smile, cry, and rejoice. Singing is fun. Singing Machine has been designing innovative beautifully modern products that singing enthusiasts and beginners alike love.We distribute a full line of consumer-oriented karaoke systems, youth electronics, and accessories under The Singing Machine® and HomeTM brand names. One of the first to provide karaoke systems for home entertainment in the United States, Singing Machine sells its products in North America, Europe, Australia, Central and South America utilizing the latest technologies. Please visit singingmachine.com.
The United States Playing Card Company
Press Kit: toyfair.vporoom.com/USPlayingCard
For over 125 years, The United States Playing Card Company has been the leader in production and distribution of premier playing cards and a creator of innovative games the whole family can enjoy. Well-known and reputable brands such as BEE®, BICYCLE®, KEM®, AVIATOR® and HOYLE® are the fruits of our labor. People continue to come to USPC for a great game – and we've made it our mission to deliver the goods every single time!
Press Kit: toyfair.vporoom.com/ThinkFun
ThinkFun is dedicated to making learning fun through play. From logic puzzles and coding games to open-ended construction kits, ThinkFun aims to help children develop reasoning, analytical, and STEM skills, and be the creative beings that they are meant to be. Learning to overcome obstacles is how we grow. When we can teach children to adopt this mindset, the possibilities are endless.
Press Kit: toyfair.vporoom.com/TOMY
TOMY International, a leading global designer producer and marketer of innovative toys is set to unveil their first ever "toys-to-life" product line! TOMY debuts Lightseekers, their newest story-rich action adventure mobile game, along with new products from their best-selling brands including John Deere, Pokémon, and Sonic the Hedgehog.
Press Kit: toyfair.vporoom.com/TuckerToys
For more information, visit TuckerToys.com.
Press Kit: toyfair.vporoom.com/USAopoly
USAopoly, Inc. is a Carlsbad, California-based developer and manufacturer of games, puzzles, and collectibles. For over two decades the company has partnered with some of the most recognized brands including Disney, HBO, Warner Bros., Nintendo, Cartoon Network, and many more to produce some of the best offerings in the industry.
USAopoly also publishes award-winning original games, including Telestrations®, Tapple®, Lift It! Deluxe® and Nefarious: The Mad Scientist Game.
USAopoly actively engages fans on multiple social media sites (Facebook, Twitter, Instagram, You Tube and Pinterest), and regularly updates the USAopoly.com website with new and exciting product releases.
VTech & LeapFrog
Press Kit: toyfair.vporoom.com/VTech
VTech® is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products. The company also has a broad range of award-winning infant and preschool products available in 24 different languages worldwide, with more than 100 new products introduced every year.
Warner Bros. Consumer Products
Press Kit: toyfair.vporoom.com/WarnerBros
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
Press Kit: toyfair.vporoom.com/WhatNotToys
WhatNot Toys is a brand new entertainment company founded by toy industry veterans Bob Grey and Dave Brewi.
WhatNot offers a range of exciting toys and collectible items for kids of all ages and has an aggressive schedule of new introductions coming soon.
Press Kit: toyfair.vporoom.com/KMWildRepublic
Wild Republic has been delighting consumers around the globe with an expansive collection of nature-related toys and gifts since 1979. Headquartered in Twinsburg, Ohio, Wild Republic has offices throughout the world with international distribution serving zoos, museums, aquariums and retailers. Among many new products this year, Wild Republic is pleased to present its Huggers, Sassy Scents and Wild and Wonky plush at Toy Fair 2017.
Press Kit: toyfair.vporoom.com/WowWee
Founded in 1988, WowWee is a leading designer, developer, marketer and distributor of innovative hi-tech consumer robotic and consumer entertainment products. The introduction of WowWee's Robosapien™ robot in 2004 revolutionized the way people interact with robotic companions. One of the most popular entertainment robots in the world with global sales of more than 6 million units, the Robosapien robot was the first commercially available biomorphic robot – a fusion of technology and personality. MiP™, released in 2014, continues to be one of the world's most popular consumer robots and the winner of more than 10 major Tech and Toy awards, including the Toy Industry Association's TOTY award for Innovative Toy of the Year in 2015.
WREBBIT PUZZLES INC
Press Kit: toyfair.vporoom.com/Wrebbit
For more information, visit wrebbit3d.com.
Press Kit: toyfair.vporoom.com/Yvolution
For more information, visit yvolution.com.
The above press kits will continue to be updated throughout the show. Please check back during Toy Fair 2017 for the latest news.
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