With an influx of standalone VR devices incoming, a greater range of use cases will be explored, broadening the gaming-focused VR market of today. ABI Research anticipates a total market size of $64 billion by 2021. Non-gaming software and content, VR advertising, and VR-related video revenue will together hold a significant portion of the market. VR applications in retail and marketing will therefore see a 124% CAGR through 2021. Video, education, and tourism are expected to see significant growth, as well, and while not forecast to be as large as the gaming market, will be notable.
"The three primary VR device types—mobile, standalone, and tethered—are entering the market with unique value propositions, target audiences, and use case support," says Sam Rosen, Managing Director and Vice President at ABI Research. "However, there is the less understood market of mixed reality on the horizon. MR incorporates elements of augmented reality to VR devices, as evident in Intel's Alloy reference design. Associated machine vision technology like RealSense or Google's Tango opens a compelling AR/VR hybrid opportunity on the mobile platform. Taking the best of both AR and VR will open up the enterprise market further, and will enable entirely new use cases and applications not yet conceived."
These findings are from ABI Research's Augmented and Virtual Reality Devices and Enterprise Verticals (https://www.abiresearch.com/market-research/product/1023328-augmented-and-virtual-reality-devices-and-/) report.
About ABI Research
ABI Research stands at the forefront of technology market research, providing business leaders with comprehensive research and consulting services to help them implement informed, transformative technology decisions. Founded more than 25 years ago, the company's global team of senior and long-tenured analysts delivers deep market data forecasts, analyses, and teardown services. ABI Research is an industry pioneer, proactively uncovering ground-breaking business cycles and publishing research 18 to 36 months in advance of other organizations. For more information, visit www.abiresearch.com.
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SOURCE ABI Research