Virtually Step Inside The Sanctuary That Is Ritz-Carlton Reserve The Ritz-Carlton Adds Tumblr to Social Media Portfolio

CHEVY CHASE, Md., April 10, 2014 /PRNewswire/ -- The Ritz-Carlton Hotel Company, L.L.C. is taking a unique approach to its newest social media channel by using long form storytelling, bringing the number of branded social media channels to twelve:  http://ritzcarltonreserve.tumblr.com/.

Taking a journalistic approach to content, this Tumblr page takes consumers on a voyage of discovery to some of the most naturally beautiful resort destinations in the world. It also brings a new dimension to the portfolio of Ritz-Carlton social media channels in an environment where consumers don't need to be a Tumblr user to have the benefit of consuming content from pages that feature curated stories and experiences.

"Today we have an opportunity to create exciting, immersive, digital experiences that bring to life the promise of an escape; a retreat to a sanctuary we all dream of," said Ed French, Chief Sales & Marketing Officer, The Ritz-Carlton. Through Tumblr, The Ritz-Carlton will continue to deepen digital connections with global travelers, "our priority is to establish more meaningful relationships and share all we have learned about the world of travel and discovery. Through video and beautifully written journal entries, we have created an immersive multisensory experience." 

The special collection of Ritz-Carlton Reserve resorts feature secluded, relaxed and intimate settings that weave indigenous flavors with highly responsive, individualized service saved for the most discerning travelers seeking a personalized yet private escape.  Ritz-Carlton Reserve has been created for those who appreciate an exotic sanctuary tucked away in the most exquisite corners of the world.

Two luxury Reserve resorts are currently open; Phulay Bay, Thailand and Dorado Beach, Puerto Rico. Ubud, Bali will be the next Reserve property to open in late 2014.  The Tumblr page also features general information on upcoming Reserve locations in Muscat, Los Cabos and Tamuda Bay. 

About The Ritz-Carlton Hotel Company, LLC
The Ritz-Carlton Hotel Company, L.L.C., of Chevy Chase, Md., currently operates 85 hotels in the Americas, Europe, Asia, the Middle East, Africa, and the Caribbean. More than 30 hotel and residential projects are under development around the globe. The Ritz-Carlton is the only service company to have twice earned the prestigious Malcolm Baldrige National Quality Award, an award that originated in 1987. Its purpose is to promote the awareness of quality excellence, recognize quality achievements of companies and publicize successful quality strategies. The Ritz-Carlton Hotel Company won the award in 1992 and 1999. For more information, or reservations, contact a travel professional, call toll free in the U.S. 1-800-241-3333, or visit the company web site at www.ritzcarlton.com. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ: MAR).

Other Ritz-Carlton social media channels include: Facebook, Twitter, Google+, Pinterest, Instagram, Foursquare, LinkedIn, YouTube, YouKu, WeChat and Sina Weibo.  Share your memories on any of our social channels using the hashtag #RCMemories.

Logo - http://photos.prnewswire.com/prnh/20140410/PH02730LOGO

SOURCE The Ritz-Carlton Hotel Company, L.L.C.



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