ViSalus™ Announces First Project 10™ Winners, Awarding $10,000 to 10 People Who Lost 10 Pounds as Part of Company's Mission to Fight Obesity
LOS ANGELES, Feb. 8, 2013 /PRNewswire/ -- ViSalus™, the company known for the Body by Vi™ 90-Day Challenge, recognized that people who lost 10 pounds experienced a significant emotional and physical boost. This boost helped them stick with their healthy habits and propel them towards their ultimate weight-loss and fitness goals. To that end, ViSalus will be awarding a total of $10,000 every week in 2013 to 10 people who lose 10 pounds during their Body by Vi 90-Day Challenge. This program, called Project 10™, was developed after studying weight loss transformations to recognize and motivate people aligned with the company's mission to end the worldwide obesity epidemic 10 pounds at a time. This week, the company is celebrating the first round of Project 10™ Weekly Winners from across North America.
The Project 10 Winners consist of five women and five men who were chosen from hundreds who submitted videos documenting their 10 pound weight loss journeys. The Winners include Kelly Suchey (Arvada, CO), Randi-Lynn Ratuszniak (Edmonton, AB), Jacki Clark (Sumter, SC), Tami Vaughan (Rockwall, TX), Vanessa Klinger (Akron, PA), Jon Holzschuh (St. Paul, MN), Derrick White (Tampa, FL), Marty Reed (Cedar Park, TX), Matthew Britt (Ottawa, ON) and Nelson Salgado (Saginaw, MI).
"Congratulations to the first Project 10 Winners! They demonstrated the dedication and motivation necessary to lose those first 10 pounds on their journeys to achieve their ultimate goals," said Ryan Blair, ViSalus Co-Founder and Chief Executive Officer. "The discipline and speed put into losing the first 10 pounds plays an important role in determining a person's overall weight loss success. ViSalus is on a mission to fight obesity, a growing epidemic that is threatening the health and future of our world. The Project 10 program supports this goal by providing financial rewards to Challenge participants."
The concept of tailoring a personal challenge for mainstream America is what led to the creation of the Body by Vi Challenge. As a simple, rewarding and fun program, the Body by Vi 90-Day Challenge quickly became the fastest growing weight-loss and fitness Challenge in North America. Project 10 is just one reward of over $47 million per year in free products, prizes and dream vacations awarded to people on the Body by Vi Challenge.
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI. ViSalus™ is the company behind the Body by Vi™ Challenge, a 90-day weight-loss and fitness transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and support community. ViSalus™ is majority-owned by Blyth, Inc. (NYSE: BTH)
Contact: Anne Cummings, 212-299-3975, Anne.Cummings@zenogroup.com