ViSalus Celebrates Vi UK Pre-Launch Into First European Market
Announces remaining schedule of phased expansion into the United Kingdom
TROY, Mich., April 24, 2013 /PRNewswire/ -- ViSalus, the company that has helped millions of people improve their health and fitness through the Body By Vi Challenge™, celebrated on April 15th as its subsidiary, Vi (UK) Limited ("Vi UK"), began shipping the first Vi products and systems in the United Kingdom, the third most obese nation in the world. The completion of this first phase of an official three-phased pre-launch into the company's first European market is an important first step in the company's global expansion and critical to its mission of fighting obesity.
"Our fight to end obesity worldwide is just beginning," said Ryan Blair, Co-Founder and Chief Executive Officer of ViSalus. "Obesity is a global epidemic that we will fight one person at a time, one nation at a time. In the UK alone, one in four adults is obese and almost 60% of the population is battling weight and fitness issues. We're honored to bring the Body by Vi 90-Day Challenge to the UK to help fight and impact the obesity epidemic."
ViSalus Co-Founder and Global Ambassador, Nick Sarnicola, added, "We've experienced excellent momentum across the UK during pre-enrollment. The Challenge is proving to be as exciting and compelling of a personal health platform in the UK as it is in North America."
"The April 15th celebration was led by the more than 3,000 founding Promoters and customers of Vi UK who joined The Challenge during this time frame," noted Blake Mallen, Co-Founder and Chief Marketing Officer. The pre-launch phase began March 23rd.
The remaining phases of the Vi UK pre-launch are as follows:
April 15 -- June 7, 2013:
Introduction of the UK-designed Challenge Magazine, Challenge Journal and other business building materials.
June 8--9, 2013:
Vi UK Pre-Launch Event: Vi UK Founding Promoters will join ViSalus founders, Ryan Blair, Blake Mallen and Nick Sarnicola, as well as top leaders from North America and the United Kingdom at this two-day pre-launch training and celebration event in Birmingham, England. In addition to learning from the ViSalus founders, attendees will have the opportunity to hear from five top company ambassadors, master the Vi model, and learn how to qualify for a BMW, as well as other key strategies.
July 19--21, 2013:
Vitality 2013: Vi UK Promoters are invited to join their North American counterparts in Orlando, Florida for Vitality, ViSalus's annual international celebration of Life, Health and Prosperity.
About ViSalus and Vi UK
ViSalus is a healthy lifestyle company that develops premium weight-management products, nutritional supplements and energy drinks that it markets and sells direct-to-consumers through an international sales force of independent promoters. ViSalus brand products are promoted in North America, and Vi products in the United Kingdom, through the Body by Vi Challenge™, a 90-day health and lifestyle journey that encourages personal victories and entrepreneurship while helping people achieve their health and fitness goals. Sales of ViSalus products in North America, and Vi products in the United Kingdom, are also facilitated by leveraging social media and the internet through ViSalus's Vi-Net® proprietary technology platform, including the Vi-Net® mobile application. ViSalus is headquartered in Los Angeles, California and Troy, Michigan and is majority-owned by Blyth, Inc. (NYSE: BTH). For more information about ViSalus visit vi.com, and follow the Vi-Community on Facebook and Twitter.
Vi UK is a wholly owned subsidiary of ViSalus dedicated to the marketing and sale of Vi products in the United Kingdom.
Cautionary Statement for Forward Looking Statements
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by the fact that they do not relate to statements of historical or current facts, and include statements concerning our plans, objectives, goals, strategies, future events or performance and underlying assumptions, including statements about ViSalus's planned global expansion. Forward-looking statements often include words such as "anticipates," "estimates," "expects," "projects," "intends," "plans," "believes" and words of similar substance in connection with discussions of future operating or financial performance. Our forward-looking statements are based on management's current expectations and assumptions regarding ViSalus' business and performance, the economy and other future conditions and future events, circumstances and results. As with any projection or forecast, forward-looking statements are inherently susceptible to uncertainty and changes in circumstances. ViSalus' actual results could differ materially from those expressed or implied in the forward-looking statements. Important factors that could cause ViSalus' actual results to differ materially from the forward-looking statements include those set forth in Blyth, Inc.'s most recently filed Annual Report on Form 10-K, this press release and other filings made by Blyth, Inc. with the Securities and Exchange Commission.
For the reasons described above, investors should not place undue reliance on forward-looking statements. The statements in this press release are made as of the date of this press release, even if subsequently made available by ViSalus or Blyth, Inc. on their respective websites or otherwise. Except as required by law, neither ViSalus nor Blyth, Inc. assumes any obligation to update any forward-looking statements.
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