TROY, Mich., March 14, 2013 /PRNewswire/ -- ViSalus, known for its mission of helping people transform their health and fitness through the Body By Vi™ 90-Day Challenge, announced fourth quarter 2012 sales of $126.6 million compared to $98.5 million for the same period last year, an increase of 29%. ViSalus had approximately 76,000 independent promoters at the end of the fourth quarter compared to approximately 59,000 promoters on board at the end of the prior year's fourth quarter.
"ViSalus had another tremendous year in 2012, with total annual sales growing 171% from $230 million to $624 million," said Ryan Blair, Co-Founder and Chief Executive Officer of ViSalus. "We fortified our infrastructure to support the continued growth opportunity in North America and as we prepare for expansion into Europe. I am incredibly proud of what our team accomplished this year and very optimistic about the long-term prospects of our direct-to-consumer network marketing model, which we can now support very capably due to the investments we've made, including adding approximately 300 new staff members, new leased facilities to house our growth and new information systems and technology."
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalus is the company behind the Body by Vi™ Challenge, a 90-day personal health and lifestyle transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and supportive global community. ViSalus is majority-owned by Blyth, Inc. (NYSE: BTH). This press release contains "forward looking statements" within the meaning of the Private Litigation Securities Reform Act of 1995, including information about ViSalus's growth plans in North America and international expansion plans. Information about Blyth, Inc.'s consolidated financial results is contained in their press release titled "BLYTH, INC. REPORTS FOURTH QUARTER 2012 SALES AND EARNINGS" dated March 14, 2013 which should be read in conjunction with this press release. Readers are directed to the Note about Forward Looking Statements in Blyth, Inc.'s press release, which is incorporated by reference into this press release.
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