LOS ANGELES, April 4, 2013 /PRNewswire/ -- ViSalus, known for its mission of helping people transform their health and fitness through the Body By Vi™ 90-Day Challenge, announced today that the Company was recognized last night for its accomplishment of having the top percentage sales increase in 2012 among a group of 100 distinguished global competitors at the Direct Selling News annual industry event. ViSalus's sales increased $393.0 million to $623.5 million in 2012 versus $230.5 million in 2011, making it the Top 21 largest reported direct selling company globally.
Ryan Blair, ViSalus's Co-Founder and Chief Executive Officer, commented, "We are honored to lead the industry in 2012 sales growth percentage and appreciate the recognition we received from direct selling leaders worldwide." Mr. Blair and fellow ViSalus Co-Founder and Chief Marketing Officer, Blake Mallen, addressed the audience during the event, speaking to the importance of ViSalus's culture and the impact of its customer-focused, social selling message, respectively.
Mr. Mallen added, "It is exciting and humbling to be the youngest company in the Top 50, especially since we were only in 2 markets. As a relative newcomer in a group of established and highly successful global competitors, having the forum to share some of the strategies behind the success of our direct-to-consumer selling model was a unique opportunity."
ViSalus attributes these acknowledgments to all of the passionate Independent Promoters and Customers of the Body by Vi™ 90-Day Challenge and remains focused on doing its part to help take weight off the world.
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalus is the company behind the Body by Vi™ 90-Day Challenge, a personal health and lifestyle transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and supportive global community. ViSalus is majority-owned by Blyth, Inc. (NYSE: BTH).
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