TROY, Mich., May 8, 2013 /PRNewswire/ -- ViSalus, known for its mission of helping people transform their health and fitness through the Body By Vi™ 90-Day Challenge, announced first quarter 2013 sales of $104.3 million compared to $136.7 million for the same period last year. ViSalus had over 70,000 independent promoters at the end of the first quarter compared to over 92,000 promoters at the end of the prior year's first quarter.
Ryan Blair, Co-Founder and Chief Executive Officer of ViSalus, commented, "As part of our focus on our core weight loss customer, we launched the New Body By Vi 90-Day Challenge during the first quarter of 2013. This initiative includes a 90-Day money back results guarantee and Project 10, in which we award a total of $10,000 every week to 10 people who have lost 10 pounds on the Challenge. We have seen positive early results of this program following our seasonal low point of the fourth quarter of 2012.
Mr. Blair Continued, "We believe that the launch of the New Challenge, coupled with our product development pipeline and the recent opening of the U.K. market, will ensure that there is substantial opportunity for our customers to achieve their health and wellness goals and for our Promoters to build their businesses with ViSalus."
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalus is the company behind the Body by Vi™ Challenge, a 90-day personal health and lifestyle transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and supportive global community. ViSalus is majority-owned by Blyth, Inc. (NYSE: BTH).
This press release contains "forward looking statements" within the meaning of the Private Litigation Securities Reform Act of 1995, including information about ViSalus's growth plans in North America and international expansion plans. Information about Blyth, Inc.'s consolidated financial results is contained in their press release titled "BLYTH, INC. REPORTS FIRST QUARTER 2013 SALES AND EARNINGS" dated May 8, 2013, which should be read in conjunction with this press release. Readers are directed to the Note about Forward Looking Statements in Blyth, Inc.'s press release, which is incorporated by reference into this press release.
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