ViSalus To Bring Body By Vi Challenge To Markets With Nearly 600 Million People By End Of 2014 Company to Invest $13 Million in International Expansion by Year End
TROY, Mich., March 14, 2014 /PRNewswire/ -- ViSalus, known for its mission of helping people transform their health and fitness through the Body By Vi 90-Day Challenge, today announced that it will open five new markets in 2014, adding to its core North American market and expanding the Company's weight management, fitness and nutrition products to markets with nearly 600 million people, over half of whom are overweight or obese.
Ryan Blair, Chief Executive Officer of ViSalus, stated, "We have identified over $18 million dollars of cost saving opportunities within our business to free up capital for investment in international expansion, new product development and information technology innovation. By the end of 2014, we will have invested over $13 million to open six new markets, including the UK, which we opened in 2013, as well as Germany and Austria, into which we began shipping during the first quarter."
ViSalus also announced today fourth quarter 2013 sales of $62.9 million. The Company had approximately 35,000 qualified independent promoters in North America and nearly 2,500 qualified promoters internationally at the end of the fourth quarter.
Mr. Blair noted, "The fourth quarter is typically our seasonal low point for sales, during which we prepare for the January weight management season. Following a successful North American pilot in 2013 and with continued investment in 2014, we refined the Body by Vi Challenge further by providing a call to action in which promoters and customers challenge others to improve their health and lose 10 pounds, or build 10 pounds of lean muscle, with Project 10. Early indicators suggest that Project 10 participants are having even more success achieving their health and fitness goals than their non-participating peers."
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalus is the company behind the Body by Vi Challenge™, a 90-day personal health and lifestyle transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and supportive global community. ViSalus is majority-owned by Blyth, Inc. (NYSE: BTH).
This press release contains "forward looking statements" within the meaning of the Private Litigation Securities Reform Act of 1995, including information about ViSalus's investment in international expansion and the timing to open new markets. Information about Blyth, Inc.'s consolidated financial results is contained in their press release titled "BLYTH, INC. REPORTS FOURTH QUARTER AND 2013 SALES AND EARNINGS" dated March 14, 2014, which should be read in conjunction with this press release. Readers are directed to the Note about Forward Looking Statements in Blyth, Inc.'s press release, which is incorporated by reference into this press release.
Tyler P. Schuessler
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