MOSCOW, Jan. 28, 2016 /PRNewswire/ -- Russian-Israeli VISIOBOX start-up Company, developer of a cloud-based platform for distributing digital advertising and video clips, enters the international market. This was reported by VISIOBOX CEO Mikhail Andriyashin.
VISIOBOX is primarily oriented on the organizers and owners of digital indoor advertising networks, owners of commercial facilities and transport companies that own screens to display advertisements. Typically, the content is loaded onto such devices via flash drives, creating inconveniences as the number of presentation screens rises, and also requires appropriate specialists to be hired.
The system is user friendly and has an easy to use control web interface.
"Most of the control systems must be installed on your own dedicated server, and this leads to additional costs of hiring the system administrator. Our software does not need to be installed and configured. Everything is stored in the cloud. We service them and ensure the continuity of our customers' business process. Our concept is 'Buy it and switch it on'. No software configuration with the assistance of system administrators needed. Connecting the player to the cloud is as simple as connecting an iPad to the iCloud." - says VISIOBOX CEO Mikhail Andriyashin.
VISIOBOX offers downloading the content from the "cloud" - each user of the system has a personal account with his own playlist of clips provided. This ensures a centralized control of video clips. The availability of CRM and personal accounts of advertisers is an important feature of the system when creating an advertising network. Each advertiser can get his broadcasted content statistics in his personal account.
Downloading the content from the "cloud" to the screen is provided by the means of a special player offered by VISIOBOX. The player is a microcomputer run by Linux. It has the 3G / 4G module connected to the player for communication and the GPS / GLONASS module to determine the coordinates for advertising screens in transport - optionally.
VISIOBOX offers players for the price of $100. There is a simplified version in the form of a card for $90.
VISIOBOX has also developed its own model of advertising screens with built-in player to be placed in checkout areas of outlets or on shelves. Available diagonals are 12,15,17,19 inch. Prices of screens start at $500. Screens can be customized (any color, size, safety glass).
VISIOBOX uses SaaS model and is working as a subscription. Plans for subscription start at $7 per month per player.
In the near future, VISIOBOX will start to add face recognition systems to its own players to assess the effectiveness of advertising. Counting of the audience and the advertising contact time will become available. Social demographic (sex / age) tracking is planned. Cost of the system with face recognition is approximately $180 (camera included).
In Russia, the Company has more than 2,000 installations of advertising screens in the leading drugstore chain, and the Company also cooperates with the majority of the Digital Indoor Advertising operators.
Brands such as Johnson & Johnson are among the customers of the Company.
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