Visionary Book on Brands and Marketing, "Brand Shift," Wins Top Honor
CHICAGO, Feb. 11, 2015 /PRNewswire/ -- Brand Shift: The Future of Brands and Marketing, by David Houle and Owen Shapiro, has been chosen as one of the Top Five Marketing Books in the world for 2014 by M&SB*.
Brand Shift has been one of the most talked about books in the field of brand management. Brand Shift isn't just another business how-to book, it's an incisive, sometimes unsettling analysis of how many technological and cultural shifts are affecting the way people interact with brands—and how brands interact with people.
"The book has hit a nerve in the business world because it discusses the underlying causes behind the anxiety and apprehension many people feel about the increasing encroachment of technology," says Brand Shift co-author Owen Shapiro, and President of Shapiro+Raj. "The good news is that even though the relationship between brands and customers is changing, and many traditional marketing methods are becoming obsolete, brands themselves still have an important role to play in this complex new world."
The profoundly disruptive impact these changes will have on business-as-usual in the coming years cannot be underestimated. Shapiro joined forces with renowned futurist David Houle, who, in his 2007 book introduced a powerful new term describing the technological revolution currently underway: The Shift Age.
"Many people still think we're living in the Information Age, but we're not," says Houle. "Information is just one piece of the puzzle. Now, in the Shift Age, the combined forces of global interconnectedness, technological hyper-change, artificial intelligence, and sophisticated data analytics are not just initiating a great deal of change—they are transforming how we live, work, and play."
Brand Shift combines Shapiro's expertise in brands with Houle's groundbreaking ideas about technology's impact on the future of humanity. The result is a unique book that combines a visionary overview of today's most important social and technical trends with practical business advice.
Anyone grappling with these issues in their professional life will find in Brand Shift a cogent, easy-to-digest guide to understanding today's most pressing business challenges. Even more important, Brand Shift explains what businesses need to be doing now in order to prepare for the inevitable tsunami of change that is coming.
*M&SB's (Marketing & Sales Books) annual Marketing Book of the Year contest is one of the most prestigious awards in business publishing.
More information and free sample at: http://www.brandshiftbook.com/
SOURCE Owen Shapiro
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