Visionworks Focuses on Younger Generations with Project Runway Junior Sponsorship on Lifetime™

Strategic partnership enhances fashion brand presence among teens for national optical retailer

Jan 26, 2016, 08:03 ET from Visionworks

SAN ANTONIO, Jan. 26, 2016 /PRNewswire/ -- Visionworks, a national eyewear retailer with 700 locations in the U.S., is partnering with Lifetime's all-new, spin-off series Project Runway Junior. For the two-part season finale, which airs Thursday, January 28st and Thursday, February 4th at 9:00pm ET/PT on Lifetime, Visionworks is thrilled to partner with Project Runway Junior to add a surprise twist to the final challenge. Joining Visionworks and Tim Gunn on the runway is a surprise special guest who will help guide the young designers through the finale of Project Runway Juniors.

"We believe the right pair of glasses should not only flatter your face, they should make you feel confident in how you look and in everything you do," said Jim Eisen, president and CEO of HVHC Inc., and president of Visionworks.  "We're excited to help Project Runway Juniors add an element of surprise to complete the first season of the show."

Visionworks is bringing fashion-forward eyewear to more than just the runway. "Project Runway Junior opens a new platform for talented young designers and many brands looking to showcase their fashion presence," said Amy Baker, Executive Vice President, National Ad Sales for Lifetime. "We are excited to partner with Visionworks, and not only highlight fashionable and affordable options in eyewear, but bring attention to the importance of overall eye health."

In addition to the Visionworks runway challenge for Project Runway Junior finalists, the partnership will also include a grand prize of a full scholarship to FIDM, a complete home sewing and crafting studio provided by Brother, a feature in Seventeen Magazine and $25,000 in cash to help launch their line, as well as a $2,000 Visionworks shopping spree for the first ever Project Runway Junior winner.

At Visionworks, you'll find a Better You because they have "the most frames, the best people and the right prices." To learn more about Visionworks and the fashion brands they carry, visit www.visionworks.com and use the Better You Frame Finder to find frames to best fit any face shape and personal style.

About Visionworks 
Visionworks is a leading provider of eye care services with 700 optical retail stores in 42 states and the District of Columbia. Visionworks is committed to providing our customers with an excellent shopping experience and high quality products and services with the best value and selection in the industry. All of our stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Our comprehensive service offerings include contact lens dispensing, in-store labs which provide one-hour service on many prescriptions at many locations and doctors of optometry at or next to every store. Visionworks also sells contact lenses online at visionworkscontacts.com. Visionworks is a wholly owned subsidiary of HVHC, Inc. For more information about Visionworks, visit www.visionworks.com.

About The Weinstein Company 
The Weinstein Company (TWC) boasts an active television production division which garnered nine Emmy nominations in 2013 and five in 2014. TWC Television produces the reality powerhouse Project Runway, with its spinoff series Project Runway All Stars. Scripted series include John Fusco's Marco Polo with Netflix, going into its second season. Other recent TWC television productions include Mob Wives, Rodeo Girls, Trailer Park: Welcome to Myrtle Manor, Project Runway: Under the Gunn, Project Runway: Threads, Cement Heads, and Million Dollar Shoppers. Scripted projects in development and production include Ten Commandments, War and Peace which is a coproduction with BBC and will air on A+E Networks, and The Reaper, an event series for NBC. TWC also developed Nanny Diaries and produced The No. 1 Ladies' Detective Agency.

About Lifetime 
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, nonfiction series and movies. As a result of the network's aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 1849 demo in six years and its youngest median age in 18 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.

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