NASHVILLE, Tenn., June 20, 2012 /PRNewswire/ -- Visit Pensacola, the tourism arm of the Greater Pensacola Chamber and the Convention and Visitors Bureau for the Pensacola Bay Area, has chosen BOHAN Advertising as its tourism marketing agency, awarding it a three-year contract. Formal work begins in October.
The Florida destination includes Pensacola Beach, Perdido Key and historic downtown Pensacola. The area is the well-known home of the Blue Angels and the National Naval Aviation Museum, and it boasts more than 450 years of history as America's first major settlement attempt.
"The Pensacola Bay Area and Escambia County are a great destination with beautiful beaches, major attractions, a solid calendar of special events and a rich history," said David Bohan, chairman and CEO of the Nashville-based agency. "The challenge is that it is not top-of-mind with enough travelers. That's a marketing challenge we can address."
A subcommittee of the Greater Pensacola Chamber's Tourism Administration and Convention Committee chose BOHAN unanimously from a field of 21 agencies.
BOHAN's contract will be for Visit Pensacola's advertising and public relations efforts. The committee awarded the marketing research component of its agency search to Majority Opinion Research in Atlanta. BOHAN had advocated that marketing research be handled independently from the advertising.
"We are committed to taking tourism in the Pensacola Bay Area to the next level in innovative and creative ways through an integrated research-based marketing and advertising program," said Terry Scruggs, interim vice president of tourism for the Greater Pensacola Chamber.
BOHAN brings considerable tourism credentials to Visit Pensacola. The agency was founded in 1990 with a tourism account, the Great Smoky Mountains resort city of Pigeon Forge, Tenn.
That account remains with the agency, and Pigeon Forge's growth is one of the envied success stories in the tourism industry.
The agency worked for 10 years with Walton County, Fla., building the identity of Beaches of South Walton, and over the last two decades has worked with clients such as the Black Hills of South Dakota, The Greenbrier resort in West Virginia, the Peabody Hotel Orlando, the Grand Ole Opry in Nashville and the Tennessee Department of Tourist Development.
Tom Adkinson, APR
SOURCE BOHAN Advertising