Vitamin Shoppe Voted #1 Vitamin Store Three Years in a Row by ConsumerLab.com Survey

NORTH BERGEN, N.J., Feb. 1, 2012 /PRNewswire/ -- ConsumerLab.com announced the results of their 2012 Vitamin & Supplement Users Survey earlier today and The Vitamin Shoppe is proud to be named number one vitamin store for the third year in a row, based on customer satisfaction.

"We are pleased that ConsumerLab.com subscribers have consistently voted The Vitamin Shoppe their favorite vitamin store," said Tony Truesdale , Chief Executive Officer of The Vitamin Shoppe. "It is a great honor to receive this award three years in a row, as it is not only a testament to our customers' satisfaction but also to their loyalty."

"This top rating is based on overall satisfaction with merchants," said Dr. Tod Cooperman , ConsumerLab.com's President.  "Strength in product selection, customer service, prices and other attributes factored into respondents' overall satisfaction.  To receive this top rating three years in a row shows a consistent high regard for The Vitamin Shoppe from its customers."

"Our commitment to our customers is the foundation of our stores and products," continued Truesdale. "Receiving this prestigious award from ConsumerLab.com reaffirms the importance of our commitment to customer satisfaction."

About Vitamin Shoppe, Inc. (NYSE: VSI)
Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey.  The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States.  The company carries national brand products as well as exclusive products under the Vitamin Shoppe and BodyTech proprietary brands.  The Vitamin Shoppe conducts business through more than 500 company-owned retail stores, national mail order catalogs, and website, www.VitaminShoppe.com.  Follow The Vitamin Shoppe on Facebook at http://www.facebook.com/THEVITAMINSHOPPE and on Twitter at http://twitter.com/#!/VitaminShoppe.

About ConsumerLab.com
ConsumerLab.com is a leading provider of consumer information and independent evaluations of products that affect health and nutrition. Its product test reports are available online at www.ConsumerLab.com. More information about the Survey is found at http://www.consumerlab.com/reports/Vitamin_and_Supplement_Users_Survey.asp

SOURCE The Vitamin Shoppe

RELATED LINKS
http://www.VitaminShoppe.com