BALTIMORE, Oct. 24, 2016 /PRNewswire-USNewswire/ -- Vitamin®, the web and public relations agency, today announced that it has been selected as agency of record for Next Step Design, an influential commercial foodservice consulting firm best known for its innovative foodservice design work for the country's biggest hospitality names. No stranger to working with high-end restaurants, Vitamin has been tasked with revamping Next Step Design's brand messaging, logo, print collateral and website. Terms of the deal were not disclosed.
"We were pleased to find an agency whose passion for their craft matched our own," said Russell Stilwell, Principal of Next Step Design. "Though we work in separate industries, we share the same appreciation for aesthetics and the need to consistently innovate for our clients. Vitamin understands our vision and we're confident we're going to wow our current and future clients with our updated brand identity and online showcase."
Founded in 1986, Next Step Design has been recognized both domestically and internationally for its unprecedented detail and creative work alongside visionaries in the fields of architecture, design and the culinary arts. Their team of former chefs, servers and kitchen managers apply their real-life culinary expertise into designing highly efficient, visually appealing foodservice operations for world-class restaurants, high-end hotels, resorts and cutting-edge workplace dining.
To elevate Next Step Design's identity, Vitamin is developing messaging that includes a refreshed value proposition, mission statement and tagline, a new logo and print materials. Vitamin is also redesigning the firm's website, which will better showcase its project portfolio that boasts award-winning hospitality experiences. The website will also feature an extensive blog, where industry leaders from Next Step Design will comment on cutting-edge techniques and trends in the foodservice industry.
"Next Step Design is known across the county as the pioneer and leader in foodservice design and consulting," said Michael Karfakis, chief operating officer of Vitamin. "They've worked with the biggest names in the culinary world and they're revered because of their ingenuity and because of the quality of work they put out. We're giving their brand a facelift to match their reputation and we couldn't be more excited to partner with them."
Vitamin®, the "Cure for the Common Brand®," is the first boutique web and public relations agency in the mid-Atlantic to integrate print, web design and public relations under one roof. Focused on nourishing brands using best industry practices, Vitamin offers an all-in-house approach to integrated marketing communications. Vitamin's client list includes regional and national brands across diverse fields, including healthcare / human services, built industry, financial / banking services, education, retail, non-profit and specialized search/staffing. Vitamin is certified MBE/DBE by the Maryland Department of Transportation.
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SOURCE Vitamin, Inc.