Based on the belief that designing interactive experiences and content for mobile platforms first will become the industry standard — a rally cry promoted by web icons like Luke Wroblewski and Karen McGrane — Vitamin T produced the first interactive infographic truly built for mobile interaction.
"Companies can no longer afford to treat their brand's online mobile experience as an afterthought," said president of Vitamin T, Susie Hall. "If you want to reach your customers, you'd better be prepared to reach them where they live, with a tailored experience that best fits a mobile platform."
With playful graphics and compelling mobile statistics, the infographic highlights the stark reality of marketing today: mobile is here to stay, and the rapid growth of mobile users and online data is staggering. As smartphones become more cost effective and accessible to a broader range of socio-economic groups, Internet access is often first available through mobile, opening a wide range of users to online brand experiences that may be less than desirable.
For companies struggling to figure out how to integrate a mobile strategy into their own marketing, the infographic provides support for a mobile first approach to online marketing, including:
- 31% of U.S. mobile web users say it's the only way they get online
- 99% of smartphone users say they use their browser at least one time per day
As a division of Aquent, the world's largest creative talent agency, Vitamin T places digital creative talent and has global insight into the changing digital job market.
This infographic was produced with digital creative talent - and the clients who hire them - in mind, to illustrate the need to adopt mobile skills and embrace new ways to adapt content for mobile consumption first.
To view the infographic, visit: makemobilefirst.com
About Vitamin T
Vitamin T, a division of Aquent, provides mid-sized firms and ad agencies with faster, easier access to in-demand digital creative talent. Aquent and Vitamin T have built an impressive global network of creative talent and a reputation for rigorous candidate screening and fanatical customer service. To learn more about Vitamin T, please visit http://vitamintalent.com/ or connect on Twitter @vitamintalent and Facebook.
President, Vitamin T
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SOURCE Vitamin T