VIVA Entertainment Group Discusses Marketing and Distribution Plans and Entry Into MultiBillion Dollar Hospitality Infotainment Market

Aug 24, 2016, 09:00 ET from VIVA Entertainment Group Inc

ORLANDO, Florida, August 24, 2016 /PRNewswire/ --

Viva Entertainment Group, Inc (OTC MARKETS: OTTV), a global entertainment and technology company connecting content owners and video distributors to deliver premium content on any smart device, is pleased to announce it is expanding its platform reach to include the very large multibillion dollar hospitality infotainment market and is currently in negotiations, with multiple hotel groups that represent thousands of hotel rooms, to rollout the Viva OTTV service.  

Johnny Falcones, Viva Founder and CEO stated "the opportunity for Viva to rollout our OTTV service to the hotel-hospitality market represents a very large and untapped market.  Currently, the hotel industry provides guests with hundreds of in-room video-on-demand movie choices but generally the hotels don't share in the revenues generated when customers spend money on this form of entertainment.  Viva's value proposition is that it has built its own proprietary OTTV platform, where it can customize a much more unique and compelling in-room infotainment system for the hotel industry and offer hotel chains and/or hotel groups a revenue sharing, which provides the hotelier new revenue opportunities to increase the average revenue per room or per customer.  The revenue model looks like this: Advertising is a 50/50 split with Viva on Local, Regional, National or Global Ads, Video On Demand $9.99 per movie is a 50/50 split, with a demographic package the hotel guest may pick.  As an example, a Miami hotel chain that has 80% of guests coming from South American and Latin American regions will be able to offer their foreign travelers the Viva OTTV service in-room where guests will be able to pick a package on their native language either from Live Streaming or On Demand."

Mr. Falcones added, "The main focus of the Company's distribution efforts is in licensing, where the Licensor will Pay a fee upfront based on how many subscribers they have or a subscriber projection. It also includes a monthly royalty per subscriber anywhere from $3-4 dollars recurring.  In the case of a larger cable company that has 20 million subscribers paying Viva $3 dollars a month in royalties could add up to $60 million dollars a month in revenue from a single customer.  Viva is in discussions with multiple organizations including cable companies that have expressed interest in white label licensing agreements for the rollout of the Company's OTTV service.   As previously announced, the Company has partnered with Oi2 Media. Oi2, the country's largest provider of Latino focused content and services to major broadcast and digital media companies such as iHeart Media and Univision Radio is jointly working with Viva to roll out a brand new OTTV service to their subscriber base.  Users will have access to over 1000 live streaming TV, 2000 radio stations and over 7,500 videos on demand.  Joint marketing efforts will come from commercials advertising the availability of the product on all the 2000 radio stations at the joint venture's disposal. The joint venture is targeting to generate a minimum of 2 subscribers a day paying anywhere from $9.99-39.99 times 2000 radio stations which equals 120,000 subscribers a month. VIVA and Oi2 Media's combination exceeds a monthly reach of 4.5 billion people, 121.7M monthly socially media engaged users, 100 million social media followers, 33.5 million social media referrals and over 300 thousand e-mail subscribers to begin with." 

About VIVA Entertainment Group, Inc. 

VIVA Entertainment Group, Inc. is a global entertainment and technology company connecting content owners and video distributors to deliver premium content on any smart device, and any television. Viva has developed an OTT system through which television services are delivered using the Internet protocol suite over a network such as the Internet, instead of being delivered through traditional terrestrial, satellite signal and cable television formats. Viva, your entertainment partner, provides subscribers access to the content they want anywhere, anytime. With a WiFi connection our customers can watch Live TV from around the world, TV shows, as well as movies on demand, Tele-video conference and many other interactive features. Independent and Major film studios, television networks, Telecoms, Cable Companies, and emerging ISPS partner with Viva for enhanced capabilities in multi platform video distribution. The only true end-to-end provider of premium content technology services, VIVA looks to license and deliver to traditional and OTT video distributors across the world. VIVA is a publicly traded company under the stock symbol OTTV. Viva Entertainment's web site can be found at

About Oi2 Media Corp 

Oi2 Media Corp ( is a leading global provider of millennial and multicultural focused audio and video content programming services.  Oi2's current footprint spans throughout the digital space and across a territorial broadcast and digital media presence in 33 countries via a network 1,700+ radio station affiliations and digital distribution on mobile and satellite media platforms including iHeartRadio, TuneIn, SiriusXM Satellite Radio, and more. 

As a premium provider of content, Oi2 operates a slate of 24x7 audio streams with a diverse menu of music, news, sports, and entertainment genres.  Plus over 100+ daily marquee branded content features, talk and specialty shows.  Some of the Oi2 menu of brands include CNN en Espanol; FOX Deportes; AP News en Espanol; ESPN Deportes. For more information visit our websites:

Safe Harbor Statement: 

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "explores," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, and various other factors beyond the Company's control. 


Johnny Falcones, Chairman & CEO,

Follow VIVA on Twitter:

Like us on Facebook:

SOURCE VIVA Entertainment Group Inc