Viva 'Machete!' Hispanic Characters Make a Comeback at the Movies, According to Fandango

Sep 01, 2010, 05:30 ET from Fandango

LOS ANGELES, Sept. 1 /PRNewswire/ -- Robert Rodriguez's highly-anticipated action comedy Machete opens this Friday, but it already looks like it could be a surprise hit on Fandango, the nation's leading movie ticketing destination.

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Fandango surveyed nearly 1,000 Machete fans online and found the following results:

  • 78% plan to see the movie on its opening day.
  • 54% say the film's topical commentary regarding immigration issues have increased their interest in seeing the movie.
  • 33% of moviegoers identify director Robert Rodriguez's track record as the top reason for seeing Machete; while 27% pick star Danny Trejo as the "first Latino badass action hero," and 14% select the casting of Jessica Alba and Michelle Rodriguez as strong Latina characters as their top reasons.
  • 37% picked Lindsay Lohan as the Machete performer they’re most anticipating in a supporting “comeback” role; while 22% picked Cheech Marin, 19% picked Steven Seagal and 12% selected Don Johnson.
  • 52% of Machete fans identify themselves as "Caucasian," 24% "Latino," 7% as "African American," and 3% as "Asian American" – indicating that the film may have crossover appeal.

You can find bilingual Fandango commentator Elisa Osegueda's column on the re-emergence of significant Hispanic characters at the movies at http://www.fandango.com/commentator_breakingthemold–hispanicwomeninhollywood_354 For English or Spanish interview requests, please contact Harry Medved at Fandango at 310-954-0461 or at harry.medved@fandango.com.

SOURCE Fandango



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