Vivametrica Engages Nadel Phelan as Public Relations Firm of Record
Public Relations Firm Selected to Help Promote Credible and Personalized Data Analysis for Wearable Technology
SCOTTS VALLEY, Calif., Sept. 17, 2014 /PRNewswire/ -- Sports and activity trackers have made wearable technology a $700 million industry, but the absence of an "industry standard" for the collection, management and analysis of collected data leads to a lack of credible information. Today, Nadel Phelan, Inc. announced that it is teaming up with Vivametrica to help bridge the gap between wearable fitness applications and actionable data insights for consumers, enterprises and healthcare institutions.
As the adoption of wearable devices increase, users, enterprises and healthcare providers need accurate, meaningful and reliable data analytics that help them understand the information being collected and how to use it in a beneficial way.
- Created by physicians and researchers, Vivametrica's algorithms are based upon comprehensive clinical findings in the fields of physical activity, rehabilitation and medicine.
- The company's solution is open-source and device-agnostic, creating value for third parties and solving the challenge of integrating with electronic medical records.
Dr. Richard Hu, CEO, Vivametrica, said: "Our team of doctors and researchers have spent years tracking the important relationship between activity and health, so we know first-hand how this data significantly impacts overall wellbeing. We look forward to working with Nadel Phelan to both pioneer a new standard for wearable healthcare and raise awareness of Vivametrica's offering."
Paula Phelan, CEO, Nadel Phelan, said: "Vivametrica is positioned at the intersection of three rapidly growing markets: wearables, mHealth and consumer medical devices. Its solution allows the user to control the data, creating personal accountability and motivation. Our partnership will help them establish a new precedent in wearable technology."
About Nadel Phelan, Inc.
Nadel Phelan, Inc. specializes in comprehensive public relations for a roster of clients ranging from venerable industry giants to innovative startups. By combining high-level industry knowledge with in-depth technology experience, Nadel Phelan provides its clients with the strategic and tactical services necessary to establish and maintain global marketplace awareness essential in obtaining and preserving a competitive edge. Nadel Phelan is headquartered in Silicon Valley, California with offices in New York, Hong Kong and London. For more information please visit http://www.nadelphelan.com or call 831-439-5570.
Media Contact:
Shannon Tierney
Nadel Phelan, Inc.
831-440-2409
[email protected]
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SOURCE Vivametrica
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