Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2015, 95 million consumers shopped at small businesses on Small Business Saturday and spent an estimated $16.2 billion at independent retailers and restaurants on the day, according to the 2015 Small Business Saturday Consumer Insights Survey.1 The day was also championed by elected officials in all 50 states and Washington, D.C., including President Obama.
Vivial recognizes the importance of supporting small businesses, the jobs they help create, and the culture they instill in local communities. According to the U.S. Small Businesses Administration, as of 2014, small businesses nationwide accounted for 63% of net new private-sector jobs created and represented 99.7% of firms with paid employees.2
As part of this celebration, Vivial will profile success stories of its local SMB customers throughout the country to showcase how their clients are strengthening their communities. Vivial will share these success stories on social media and on its website. Merchants and consumers can learn more about Small Business Saturday and get involved by visiting ShopSmall.com.
Vivial is a groundbreaking ad tech company that offers a full range of customer engagement tools to help businesses enhance the way they connect with customers, build loyalty, manage content and track results.
Vivial's mission is to help our customers grow their business, whether that is with our easy-to-use and affordable local online marketing technology or a custom marketing campaign that we create, implement and monitor. We help businesses of all types increase their visibility using turn-key solutions, allowing our customers to get back to running their business while we work behind the scenes to get them results.
Vivial's success is highlighted by recognitions such as: "Fifth Hottest Technology Company," Forbes; "Best Local SEO Company," Top SEO; "Green Initiative" award from the prestigious national Comunitas Award.
For more information visit Vivial.net
ABOUT SMALL BUSINESS SATURDAY:
November 26th marks the seventh annual Small Business Saturday, a day to support the small businesses that can create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created in 2010 in response to small business owners' most pressing need: more customers.
1Estimates are based on consumer self-reported data from the Small Business Saturday Consumer Insights Survey by National Federation of Independent Business (NFIB) and American Express (November 30, 2015) and do not reflect actual receipts or sales.
2Small Business Administration Office of Advocacy Frequently Asked Questions, March 2014.
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