SHANGHAI, Nov. 16, 2015 /PRNewswire/ - Recently TouchPal announced its cross-domain collaboration with world famous fashion designer Vivienne Tam to release a series of customized theme designs for its keyboard.
Vivienne Tam is a Chinese-American designer renowned for her classic East-meets-West design. She continued her own style on TouchPal Keyboard, selecting magpie, plum blossom and blue and white porcelain color as symbolic elements to create new and refreshing keyboard theme for TouchPal users. TouchPal named these two themes "Bluebird of Happiness" and "Joyful" to make western users better understand their deep messages.
The newly released theme is a pioneering effort to combine typing experience with fashion elements. "Haute couture (High costume) has been related to high fashion clothes and luxuries for a long time. TouchPal desires to explore a different way for users to enjoy such experience by extending haute couture beyond simple clothes and into technology ," said Susan Li, CMO of TouchPal. "Vivienne Tam is one of the few designers that can transform fashion design to a pop art one. We are proud to present the world's first fashion themed virtual keyboard with her design."
According to Susan, the original purpose of settling the cooperation between an avant-garde fashion designer and cutting-edge technology developer is that they share similar idea of expressing fun and happiness to the public. The company desires to make the keyboard not only a tool, but also part of the young and fashion culture that will lead the fast and entertaining typing trend for users.
Starting with applying fashion designs into technology domain with this groundbreaking collaboration with Vivienne Tam, TouchPal is exploring more opportunities for crossover customization on the keyboard.
Founded in 2008, the TouchPal keyboard has been distributed in 157 countries and has over 350 million users. The company dedicates itself to improving the usability of mobile devices via the software it designs. Under the main purpose of providing a fast and fun input method, it is estimated to reach 400 million users this year with a 20% share of the global Android market (ex-China).
TouchPal aims to provide an intelligent input method for users and has nailed strategic cooperation with multiple international partners.