Vivint Implements CAKE by Accelerize to Streamline Lead Acquisition Program

Smart Home Technology Provider Optimizes Campaign Performance by Utilizing CAKE's Digital Marketing SaaS Solution to Gain Immediate Insights on Lead and Install Volumes Generated

21 Apr, 2016, 09:00 ET from Accelerize Inc.

NEWPORT BEACH, California, April 21, 2016 /PRNewswire/ --

Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Vivint, a leading smart home technology provider based in the United States, has selected CAKE's digital marketing SaaS solution to power its lead acquisition program. Offering smart home products and services to more than one million customers, Vivint is well positioned for expansion. To keep up with rapid growth, the company needed a solution to help manage its lead acquisition program and evaluated competing platforms. Vivint chose CAKE because of the platform's robust lead monetization engine, real-time reporting and granular lead-routing capabilities.

Vivint's mission is to redefine the home experience with intelligently designed products and services. A Vivint smart home provides greater control and peace of mind for homeowners with the ability to remotely secure and control their homes. Before using CAKE, Vivint pinpointed two key challenges the company encountered on a daily basis - addressing issues with digital marketing campaign performance in real-time and managing its lead generation program.

Since implementing CAKE, Vivint has experienced tremendous improvements in the following areas:

  • Real-time, Granular Insights - CAKE has transformed the way Vivint and its affiliate partners access, view and report on digital marketing data. With real-time functionality at the core of the CAKE platform, partners can quickly view lead and install data for greater visibility into a campaign's performance at the most detailed level. Essentially, CAKE equips Vivint's affiliate partners with the insights they need to optimize their campaigns' performance in real-time.
  • Simplicity, Customizable - With simple and customizable routing rules, CAKE has revolutionized the way Vivint manages its lead generation activities by ensuring that lead data is easily and quickly passed to the appropriate source for processing.
  • Seamless Integration with Third-party Solutions - To further simplify lead generation efforts, CAKE seamlessly integrates with the suite of tools Vivint currently has in place for its entire lead acquisition program, from first click to final conversion. For example, CAKE's integration with Vivint's Salesforce CRM funnels important data points from one system to the other, allowing the team to extract and analyze lead ID values to gain deeper insights on speed-to-dial performance and overall lead quality.

"CAKE provides our team with a robust and customizable lead-routing platform," said Zac Bitsoi, Affiliate Program Manager of Vivint. "We're excited with the results we have seen so far, in particular, the ability to display lead disposition statuses to affiliate partners. This custom-built feature enables us to pinpoint which campaign sources yield the highest quality leads. CAKE helps us deliver invaluable campaign information to our affiliates."

According to eMarketer and an IHS survey, smart home device shipments worldwide are forecasted to rise 660% between 2013 and 2018, from 25 million to 190 million. With this exponential growth, Vivint's custom lead acquisition program, combined with CAKE's powerful lead monetization and routing engine, will enable its team to capture a significant portion of the market share.

"Smart home technology is rapidly increasing on a global scale as consumers continue to integrate technology into all facets of their daily activities - from smart phones to smart thermostats and remote-controlled security devices. The smart home is here to stay," said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. "We are happy to provide the foundation for innovative technology providers like Vivint to capture, validate and route its leads in real-time to acquire new customers in this rapidly growing market segment."

About Vivint 

Vivint Smart Home is a leading provider of smart home technology. Vivint delivers smart home and security services through a cloud-based platform that integrates a wide range of wireless features and components to provide simple, affordable home security, energy management and home automation. Dedicated to redefining the smart home experience with intelligent products and services, Vivint serves more than one million customers throughout the U.S. and Canada. For more information, visit http://www.vivint.com.

About CAKE by Accelerize 

CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit http://www.getCAKE.com.

About Accelerize 

Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit http://www.accelerize.com.

Use of Forward-looking Statements

This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the growth of the smart home technology market, and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.

Media Contact
Jill Hara
PR@getCAKE.com
+1-(949)-548-2253 x 257

Investor Contact
Ascendant Partners, LLC
Fred Sommer
fred@ascendantpartnersllc.com
+1-(732)-410-9810


SOURCE Accelerize Inc.