Vivint Taps Nike Veteran Jeff Lyman for Chief Marketing Officer
PROVO, Utah, Feb. 26, 2014 /PRNewswire/ -- Vivint, the largest home automation services provider in North America, today named Nike veteran Jeff Lyman as its chief marketing officer. As CMO, he will lead marketing and communication initiatives that elevate Vivint's brand awareness and drive adoption of its security, home automation, and energy management services. He is also responsible for positioning the Vivint brand across all business units.
Lyman has more than 13 years of experience leading brand communications and developing digital experiences for consumer-facing companies. Before his promotion to CMO, Lyman served as Vivint's vice president of consumer experience, where he led the design of Vivint's innovative product experiences and the creation of new product verticals for Vivint's home automation portfolio.
"Adding Jeff to the leadership team will lay the foundation for future growth, expansion, and acceleration," said Todd Pedersen, CEO and founder of Vivint. "This is a critical and exciting expansion period for Vivint, and Jeff's knowledge of our brand and mission, backed by his experience at Nike, will help streamline our message and expand Vivint's reach."
Before joining Vivint, Lyman spent nearly a decade at NIKE, Inc. (NYSE: NKE). In his most recent position at the marketing giant, he served as senior director for mobile and web design at Nike+, the company's industry-leading activity tracking service. Lyman also worked across the landscape of the Nike brand, including leading digital and marketplace communication for NIKEiD and Nike Basketball.
"Vivint has been delivering innovative, connected solutions for the home for more than 10 years," said Lyman. "I look forward to leveraging my experience with one of the world's most beloved brands to amplify Vivint's unique story in the emerging home automation space."
Lyman's work has been recognized worldwide with accolades like the People's Voice Award at The Webby Awards, among others. He earned an MBA from the University of Oregon.
About Vivint Inc.
Vivint is a leading provider of home technology services. Vivint services are delivered through a technology-based platform that integrates a wide range of wireless features and components to provide simple, affordable home security, energy management, home automation, and solar solutions. Our vision is to connect customers to the things that matter most—their homes, families, health, cars, and businesses. In 2011, Vivint's Home Automation package and Advanced Security package received a Consumers Digest "Best Buy" rating. Vivint also received the 2012 CSAA Central Station of the Year award for overall excellence in monitoring, training, and quality relationships with customers. Dedicated to protecting families, increasing energy efficiency, and simplifying lives, Vivint has over 13 years of experience and supports more than 800,000 customers throughout the United States and Canada. For more information, visit the company's website at www.vivint.com.
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