PITTSBURGH, March 27, 2012 /PRNewswire/ -- Vivisimo, the leader in Information Optimization, announced today that Chief Marketing Officer, Tracey Mustacchio, will be participating in a panel discussion at the Next Generation Customer Experience Conference on March 28, 2012 in Las Vegas, NV. The panel discussion, titled "The Importance of VoC and Data-Driven Decision-Making for Your Organization," will examine the role that the customer's voice/opinion and other forms of customer data should play in product and service innovation.
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"Our goal with this panel discussion is to arm executives with the necessary tools required to extract value from unstructured customer data, including voice of the customer, so the information can be effectively used for product and service innovation at their organizations," said Tracey Mustacchio, Chief Marketing Officer at Vivisimo. "At Vivisimo, we solved the challenges caused by unstructured data by creating a single access point across an enterprise, regardless of source or type, which has helped customer facing professionals improve the overall customer experience by quickly and efficiently producing the right information to their query."
The panel discussion is at 1:55 pm PDT on March 28, 2012 and is part of the conference's "Track A: Customer Feedback & Loyalty" and will feature the following participants:
- Jack Mackey, Vice President, SMG
- Neeraj Arora, Assistant Vice President, Customer Experience, Farmers Insurance Group
- Candy Michael, VP, Customer Feedback Office, American General Life Companies
- Tracey Mustacchio, Chief Marketing Officer, Vivisimo
- Shelly Blair, Operations Services Manager, Qdoba Restaurant Corporation
The Next Generation Customer Experience conference will be held March 27 and 28, 2012 at the Green Valley Ranch & Spa in Las Vegas Nevada. The conference is an event that brings together senior level executives across all channels and industries to discuss customer experience strategies. To learn more please visit: http://www.wbresearch.com/customerexperience/
About Vivisimo, Inc.
Vivisimo provides enterprises with information optimization solutions that help maximize the business value of information. Unlike traditional information management products, Vivisimo's innovative solutions help end-users find and take advantage of all appropriate and available information, regardless of source, location or type. Vivisimo's innovative technology is delivered with a focus on end-user satisfaction and application control through easy-to-use interfaces, flexible security management and a modern architecture that enables quick deployment. Vivisimo products are available as standalone information optimization applications or as OEM versions embedded within partner applications and solutions. Vivisimo serves its clients from headquarters in Pittsburgh, USA, and through partners around the world. Visit Vivisimo.com for more information.
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SOURCE Vivisimo
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