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Vivitar Debuts Customizable, Family-Friendly Camelio Tablet

One-of-a-Kind Personality Packs Let Kids and Adults Customize the Rugged 7" Android Tablet for a Unique User Experience that Changes as the Family Grows

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NEW YORK, Feb. 19, 2013 /PRNewswire/ -- At NY Toy Fair earlier this month, Vivitar announced the debut of its new Camelio tablet, the first fully-customizable 7" Android  tablet that lets families add fun, new Personality Packs to create their own unique user experience. The company demonstrated the new Camelio tablet at the 110th Annual International Toy Fair 2013 in New York.

The Camelio is the only tablet of its kind that lets children and adults can add fun new Personality Packs, to create their own unique user experience based on their age or interests with a wide range of licensed themes like Hot Wheels, Barbie, Monster High, Hello Kitty and more to suit virtually any age or preference. Personality Packs include a tablet case, as well as a special code that unlocks branded content such as videos, music, books, wallpapers and widgets designed around the theme pack. Up to five users can share the device with each customized theme displayed automatically upon sign in, and Personality Packs can be changed or updated as children grow and their interests change.

Designed for the whole family to share and built for durability, the Camelio features rounded edges and textured backing with a special 'grip-able' design to make it easier for little hands to keep a secure hold, while parental controls ensure a safe user experience for children. Featuring Android 4.1 (JellyBean) with automatic upgrades, and both front and rear-facing cameras, the Camelio offers an advanced tablet user experience in a kid-friendly device. More than 25 pre-installed productivity, utility, educational and game apps make the Camelio as much fun and useful for parents as it is for children.

"The Camelio grows with your family, from preschool to the teen years and beyond. The kids can have their own Personality Packs, and mom and dad can easily remove those and use the tablet for work or leisure," said Ralph Sasson, COO and Product Manager for the Camelio. "With its sturdy design and price at under $150, parents won't have to worry every time a child picks it up."

Personality Packs will be available at retail stores and online from retailer websites when the product hits store shelves this summer, just in time for back to school.

To learn more about the new Camelio tablet from Vivitar, visit www.vivitar.com.

About Vivitar

Vivitar is a leading provider of photographic, audio and optic devices and related accessories with a rich 75-year heritage of technology innovation and affordability dating back to 1938. Building off the success of its legendary Series-1 lenses and flashes, the company has steadily expanded its product portfolio to include cameras, camcorders, accessories and now tablets tailored to the needs of today's families. Vivitar is headquartered in Edison, New Jersey, with additional offices across the United Kingdom, Latin America, Canada and Hong Kong, and global retail distribution spanning more than 100,000 locations in both mass market and specialty channels.  For more information, visit www.vivitar.com

SOURCE Vivitar



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