IRVINE, Calif., Nov. 4, 2015 /PRNewswire/ -- VIZIO, Inc., announced today its second-year collaboration with the American Film Institute, highlighted by a sponsorship of AFI FEST 2015 presented by Audi. Designed to celebrate the art of filmmaking, the partnership connects filmmaking with the at-home entertainment experience. On display at this year's festival, the VIZIO Reference Series 4K Ultra HD collection is the industry's first-ever complete High Dynamic Range solution with Dolby Vision™ playback technology. The premium collection redefines picture quality and brings movies to life in the home like never before possible, culminating in a cinema-like entertainment experience.
VIZIO will host the closing night gala of AFI FEST, featuring a red carpet celebration and world premiere presentation of The Big Short, directed by Adam McKay. Based on the book by Michael Lewis, The Big Short stars Christian Bale, Steve Carell, Ryan Gosling and Brad Pitt. The Big Short world premiere will take place at the TCL Chinese Theater in Hollywood on Thursday, November 12th at 7:30pm. VIZIO will also be hosting a soon to-be-announced special event in the Dolby Theater on Sunday, November 8th.
"For the second year, VIZIO is thrilled to collaborate with AFI FEST and merge the worlds of technology and filmmaking," said Matt McRae, VIZIO Chief Technology Officer. "With the unprecedented picture quality and audio advancements of our Reference Series collection, VIZIO is committed to supporting the vision of cinematographers, directors of photography and directors to ensure the experience they intended for the cinema, carries over to home audiences."
Festival-guests and filmmakers will have a chance to interact with the VIZIO Reference Series 4K Ultra HD collection throughout AFI FEST 2015 in the VIZIO HDR Lounge located in the Roosevelt Hotel. Product specialists will be on-hand to give demonstrations highlighting the high-end Reference Series' role in home entertainment. Additionally, AFI will host technology panels for directors, cinematographers and pass holders in the VIZIO HDR Lounge throughout the weekend of November 7-8.
Designed for cinephiles and home theater enthusiasts, the premium Reference Series collection pushes the boundaries of brightness, color and contrast. Unlike most TVs, which can only reproduce Rec. 709 – the long-time color space standard – Reference Series features Ultra Color Spectrum technology for a wider color gamut, rendering colors closer to the range a human eye can see. The incredible picture is enhanced further by a Full-Array 800-nit LED backlight with an unprecedented 384 Active LED Zones®, enabling a wider range of luminance and precise contrast control.
The American Film Institute's annual celebration of artistic excellence, AFI FEST brings Hollywood icons, emerging artists and audiences together to experience the best of global cinema in the movie capital of the world. The film festival is the only one of its stature that is free to the public, and is the only festival in North America with a market partner, the American Film Market. The 29th edition of AFI FEST will take place November 5 through 12 in Hollywood, California.
AFI FEST mixes nightly red carpet galas of Hollywood films with award-winning and highly anticipated new auteur works from filmmakers around the world. The festival has paid tribute to numerous influential filmmakers and artists over the years, including Pedro Almodóvar, Bernardo Bertolucci, David Lynch and Agnès Varda as Guest Artistic Directors.
For more information on the VIZIO AFI FEST 2015 sponsorship visit www.VIZIO.com/AFI.
VIZIO's mission is to deliver the ultimate entertainment experience through our community of connected consumers, advertisers and media content providers. Through our connected entertainment platform, VIZIO is transforming the way consumers discover and experience media content. Since our founding in California in 2002, VIZIO has built an industry-leading brand and sold over 65 million products, including televisions, sound bars and other devices. VIZIO has achieved significant U.S. market share and held the #1 unit share position in the U.S. sound bar industry1 and the #2 unit share position in the U.S. Smart HDTV industry in 20142. VIZIO product leadership is highlighted by a number of industry reviews and awards including a 2015 CNET Editors' Rating of 4 stars for a review of our E-Series Smart TVs3, 2015 Editors' Choice award from Reviewed.com for our M-Series 4K Ultra HD Smart TVs4 and Sound & Vision's Top Picks of 2014 for 42" and 54" Home Theater Sound Bar Systems. For more information, please call 888-VIZIOCE or visit www.VIZIO.com.
© 2015 VIZIO, Inc. VIZIO, the V Logo, VIZIO Internet Apps Plus, Active LED Zones and other terms and phrases are trademarks or registered trademarks of VIZIO, Inc. All other trademarks and logos are property of their respective owners. All rights reserved.
1The NPD Group/Retail Tracking Service, sound bar units sold in the U.S., January 2014—December 2014.
2The NPD Group/Retail Tracking Service, LCD TV units with Apps included and display resolution of 1336 x 768 and higher, total units sold in the U.S., January 2014—December 2014.
3Visit cnet.com for the full 2015 VIZIO E-Series Review, published 6/6/15
4Visit reviewed.com for the full 2015 VIZIO M-Series Review, published 6/29/15
SOURCE VIZIO, Inc.