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2014

Vme TV Teams Up with Latino Celebrities to Raise Awareness Around Texting and Driving

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MIAMI, Dec. 19, 2013 /PRNewswire/ -- Vme TV, with the help of some their celebrity friends, has launched its 'Si Texteas No Manejes' campaign, which aims to create consciousness about the dangers of texting while driving. The campaign includes video messages from stars such as Carlos Baute, Khriz y Angel, Toby Love, and Danny Trejo among many others. They are currently available online at http://bit.ly/19NLduA and can also be seen on regular rotation on air on Vme TV.

(Logo: http://photos.prnewswire.com/prnh/20131031/FL07950LOGO)

The campaign forms part of Vme's larger goal to educate Hispanic Americans about the issues that impact their daily lives. A recent study done by AT&T shows that Hispanic teens 15-19 years old were "much less prone to recognize the dangers of texting while stopped at a red light or glancing at their phone while driving."

"Hispanic youth stand to play such an important role in this country over the next one or two decades and it is our duty as a community that we ensure their health, education and safety," said Vme TV CEO, Eligio Cedeno. "Working together with leaders in the Latino community is one of the best ways to help get this message across to our youth."

According to the U.S. Department of Transportation, in 2012 alone, 3,328 people were killed in distracted driving crashes. The continuing rise in these numbers has taken center stage in the media, and has prompted legislation preventing the use of mobile devices while driving in various states.

The list of participating celebrities also includes: Arcangel, Angelica Castro, Chef Hamlet Garcia, Minerva Borjas, Grupomania, Annabelle Blum, Miguelito, Alexa Vega, Horoscopos de Durango, Agueda Lopez, Pee Wee, Alexis Valdes, Marian de la Fuente, Maffio, Jon Secada, Gaby Acuna, Bonka, Custo Barcelona, Jordi Molla, Kenny Williams, Rigu, JEO Music, Irma Martinez, Manolo Cardona, Roberto Manrique, Siudy Garrido, Tommy Torres, Luis Rollan, Saul Lisazo, Reunion Nortena, Carolina Cruz, Camila Canabal, the cast of the film 'Pulling Strings', Omar Chaparro, Jaime Camil, el ex-Menudo Rene Farrait, El Grupo Vena, Marger, Kingz One, and Rodolfo Jimenez.

For more information about this campaign visit: http://bit.ly/19NLduA.

ABOUT VME TELEVISION
Vme TV (pronounced veh-meh), is the first national Spanish-language television network in association with public television stations. Reaching more than 70 million households in the United States, Vme TV is broadcast in 43 markets by PBS stations and is available on DIRECTV, DISH Network, AT&T U-verse, as well as major cable companies including Comcast. The 24-hour digital broadcast service is dedicated to entertain, educate and inspire families in Spanish with a contemporary mix of original productions, exclusive premieres, acquisitions, and popular public television programs specially adapted for Hispanics. To find your local channel or to learn more about Vme TV, visit www.vmetv.com (http://www.vmetv.com/mediakit) or follow us on social media via www.facebook.com/vmetv or www.twitter.com/vmetv.

SOURCE Vme TV



RELATED LINKS
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