"Clients love VML's omnichannel-friendly creative, client service, and purposeful approach to collaboration," according to the report. "The agency's strong corporate vision focuses on changing the way brands use communications and technology to connect with consumers."
"I believe being named a 'Leader' in the Forrester Wave for Lead Agencies reaffirms VML's passion for staying relevant in the face of a rapidly changing environment," said Jon Cook, VML global CEO. "Clients are looking for partners that can transcend traditional agency models and lead transformation for their brands."
In 2016, VML achieved its best Cannes showing to date with 11 Lions and 25 shortlist recognitions across 12 categories and has been named lead agency for brands such as Electrolux, Frigidaire and Wendy's.
Subscribers to Forrester can access the complete report here.
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