Vodka Market in Europe 2015-2019 - Driven By Increased Number of Marketing & Promotional Activites of Vendors

11 Jan, 2016, 12:10 ET from Research and Markets

DUBLIN, January 11, 2016 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/rgd4cq/vodka_market_in) has announced the addition of the "Vodka Market in Europe 2015-2019"  report to their offering. 

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The report predicts the Vodka market in Europe to grow at a CAGR of around 0.87%, in terms of revenue, during the forecast period. 

The vodka market in Europe is also driven by the increased number of marketing and promotional activities of the vendors. Most market vendors are large-sized firms that have international businesses. As a result, these vendors have sufficient capital to invest in marketing and to build the brand image of their vodka and increase customer loyalty.

According to the report, the popularity of unflavored vodka is high in Europe and it is a custom drink in many countries like Russia and Poland. The increasing demand for cocktails and use of vodka as a mixing spirit is driving the demand for unflavored vodka in Europe.

Further, the report states that high taxation and the increasing illegal vodka market will act as major challenges for the vodka market in Europe.

Segmentation by category and analysis of the vodka market in Europe:

  • Flavored vodka
  • Unflavored vodka

Unflavored vodka dominated the European market during 2014 with a market share of around 89%. However, the report predicts the flavored segment to be the fastest growing segment during the forecast period. Some of the favorite vodka flavors are apple, coconut, cranberry, caramel, blood orange, mint, honey, lemon, cucumber, lime, raspberry, and vanilla.

Key questions answered in the report include:

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the vodka market in Europe?
  • What are the Key market trends impacting the growth of the vodka market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the vodka market in Europe?
  • What are the key outcomes of the five forces analysis of the vodka market in Europe?

Companies Mentioned: 

  • Alcohol Siberian Group
  • Belvedere
  • Diageo
  • Roust
  • SPI Group
  • Stock Spirits
  • Synergy
  • Bacardi
  • Brown-Forman
  • IceBerg Vodka
  • Soyuz Victan
  • William Grant & Sons
  • ZYR Vodka.

Key Topics Covered: 

PART 01: Executive summary 

PART 02: Scope of the report 

PART 03: Market research methodology 

PART 04: Introduction 

PART 05: Market landscape 

PART 06: Market segmentation by category 

PART 07: Geographical segmentation

PART 08: Key leading countries 

PART 09: Market drivers 

PART 10: Impact of drivers 

PART 11: Market challenges 

PART 12: Impact of drivers and challenges 

PART 13: Market trends 

PART 14: Vendor landscape 

PART 15: Key vendor analysis 

For more information visit http://www.researchandmarkets.com/research/rgd4cq/vodka_market_in

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