Voice Media Group and Foursquare Announce Data Syndication Partnership
Foursquare to Utilize Voice Media Group's Location Data to Extend User Experience; Voice Media Group to Offer Foursquare Trending Data on Voice Places Site
DENVER, Jan. 22, 2013 /PRNewswire/ -- Voice Media Group (VMG) today announced a strategic data syndication partnership with Foursquare. Over the coming weeks, VMG's Voice Places event data will be syndicated on Foursquare for more than fifty categories in eleven markets, enabling the Foursquare community to check into events, explore trending events, and find nearby events in those cities. Voice Media Group will also provide its well-respected "Best Of" content to Foursquare in those eleven markets, as well as awarding city-specific, leveled badges based on "Best Of" check-ins.
"Content is king, and we feel that we have the best, most trusted, professionally curated local content in the country," said Scott Tobias , CEO of Voice Media Group. "We are excited about this partnership with Foursquare, and we feel that it showcases the depth of our content across key verticals."
As part of the partnership, VMG will also feature Foursquare content on its Voice Places desktop site: trending data, tips, mayoral status and more, all of which will enhance the users' ability to explore some of the nation's most vibrant cities.
"Foursquare is all about making the most of where you are, so we are always looking to partner with top publishers to provide interesting and relevant content on a city's history, culture, and events," said Jonathan Crowley , Director of Media Partnerships at Foursquare. "Our partnership with Voice Media Group will help bring expert local content to the nearly 30 million people in the Foursquare community."
Under the terms of the partnership, Foursquare will begin syndicating VMG's data in the following markets:
The categories of Voice Places event data being syndicated by Foursquare can be viewed here.
About Voice Media Group
Voice Media Group is a privately held media company focused on the creation of original news and entertainment content across print, mobile and web properties for the culturally aware consumer. The company owns and operates eleven leading weekly newspapers -- including Village Voice (New York), LA Weekly (Los Angeles), Westword (Denver), New Times (Phoenix), Houston Press , Dallas Observer, Riverfront Times (St. Louis), New Times (Miami), City Pages (Minneapolis), New Times (Broward) and OC Weekly (Orange County) -- affiliated digital properties, and a national sales arm, VMG National. At its outset, VMG will reach more than seven million monthly readers in print and 16 million unique desktop visitors each month, in addition to 1.2 million email subscribers, more than 5.7 million visits on mobile, and more than forty signature food, music and arts events per year nationwide. Meanwhile, VMG National will serve more than 56 partner sites and publications with weekly print circulation of 3.14 million and 94 million pageviews per month. For more information, visit www.voicemediagroup.com.
SOURCE Voice Media Group
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