VOILA Hotel Rewards Continues Global Expansion with Addition of Hotels in Switzerland: Starling Hotel Geneva and Starling Hotel Lausanne

NEWPORT BEACH, Calif., Oct. 13, 2011 /PRNewswire/ -- The world's number one global hotel loyalty program for independent hotels, VOILA Hotel Rewards, today announced Starling Hotel Geneva and Starling Hotel Lausanne have joined their expansive worldwide network.

Guests can easily enroll online for a free account at http://www.starlingrewards.com.

Starling Hotels welcome business and leisure clients in a modern and warm setting offering a wide range of efficiently different services to meet the discerning standards of all the well-known Swiss hospitality industry in a state-of-the–art architectural and technological environment. The attentiveness of the staff and the quality of the service ensure customers' satisfaction.

"We are thrilled that Starling Hotels is now part of VOILA in Switzerland and honored to have these beautiful properties as part of our growing network of worldwide hotels," said Peter Gorla, vice president and CMO of VOILA Hotel Rewards.  "Our goal is to partner with the very best hotels around the globe and to provide members with a world-class loyalty program that provides them with unparalleled recognition benefits and rewards."

Both hotels are located in the privileged Lake of Geneva region attracting a large number of international corporations, companies and industries as well as individual travellers. The area also offers a wide range of tourist attractions.

With 496 large, contemporary and elegant rooms, the Starling Geneva Hotel & Conference Center offers the choice and quality of top-notch food and beverage options with two restaurants and one bar serving a variety of cosmopolitan relishes and a large selection of creative and appetizing dishes adapted to healthy habits of international clients. Guests can also take advantage of the 1500sqm fitness center and the 800sqm Wellness center equipped with a 20x7m indoor heated swimming-pool.

To meet its clients' expectations, Starling Hotel Geneva has just completed the renovation of 276 rooms and offer free Wi-Fi connection throughout the property. MICE travellers will find every need met with 5500sqm of adjustable conference and exhibition spaces divided into 43 meeting rooms including 26 Business Suites launched at the end of September.

The Starling Hotel Lausanne welcomes its guests in a modern and innovative atmosphere facing Lake Geneva and the Rolex Learning Center. Located a short 40 minutes' drive from Geneva Airport and only 10 minutes away from downtown Lausanne, the hotel is easily accessible thanks to its vicinity to the highway.

The Starling Hotel Lausanne offers 154 brand new colourful rooms and suites equipped with the latest technologies, some of them providing a private terrace and lake view. To meet its customers' expectations, the Wi-Fi connection, throughout the entire hotel, is free of charge. Moreover, the 5 fully adjustable meeting rooms offer state of the art facilities, video conference technology and can accommodate up to 250 guests. A wide selection of Italian dishes is offered at the Bistro 31, and bar service is available in the cozy atmosphere of the bar & lounge area anytime during the day. During summer, service is provided on a large terrace nested in the green surroundings with a lovely view on Lake Geneva and the Alps.

In order to meet their guests' expectations the managing direction of both hotels have been searching for a loyalty program and is proud to be the first to join VOILA Hotel Rewards in Switzerland.

With more than 250 four- and five-star luxury brands, the VOILA hotel network is the world's largest for independent hotels and luxury brands. The group's most recent additions include hotels in New York, Rio de Janeiro, Hong Kong and China. Plans to expand into Portugal, France, Netherlands, Luxembourg, Germany, and the United Kingdom are currently underway.

"Europe is one of VOILA's key markets and we are pleased to be providing members with two new dynamic choices for accommodations in Switzerland," continued Peter Gorla, "We will continue our efforts to give members more ways to earn rewards during their travels around the world and will be unveiling a number of new partners before the end of the year."

www.shgeneva.com

www.shlausanne.com

ABOUT VOILA HOTEL REWARDS

VOILA (www.voilahotels.com) is the world's number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILA's co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hoteis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts.

VOILA's points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILA enables independent hotel groups to stay independent and maintain their unique qualities.

VOILA provides hotel- or group-branded solutions for our partner hotels, with VOILA acting as the supporting brand (similar to Star Alliance or OneWorld for FFP's). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILA global network.

From the consumer's perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit: www.vhr.com (member website), www.voilahotels.com (B2B partner website), www.facebook.com/VOILArewards & www.twitter.com/voila_rewards

For Additional Information:

VOILA Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: http://twitter.com/petergorla

SOURCE VOILA Hotel Rewards



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