VOILA Hotel Rewards Increases Worldwide Network with Launch of Brazil's Deville Star Club

NEWPORT BEACH, Calif., April 14, 2011 /PRNewswire/ -- VOILA Hotel Rewards, the world's number one loyalty program for independent hotels, today announced the expansion of its presence in South America with the launch of the Deville Star Club loyalty program.

"We are extremely pleased with the current demand for VOILA Hotel Rewards in Brazil and are thrilled to offer members the opportunity to earn points and enjoy rewards with the Deville Hotel Chain," said Gabi Kool, senior vice president and managing director of VOILA Hotel Rewards. "Brazil is a vital part of our global network and we are proud to be adding even more exciting hotel destinations for our members."

Since opening their first location in 1974, the Deville Hotel Chain has grown to become one of Brazil's largest hotel groups, offering a range of four- and five-star hotels in major cities. Currently, the Deville Hotel Chain includes the Sao Paulo Airport Marriott Hotel, Deville Porto Alegre Aeroporto, Deville Curitiba, Deville Maringa, Deville Cuiaba, Deville Express Florianopolis, Deville Express Cascavel, Deville Express Guaira, and Deville Salvador.

"VOILA Hotel Rewards further enhances and complements the high level of service we provide guests," said Jayme Canet Neto, director-president of Deville Hotels. "Today's guest expects to be rewarded for his or her loyalty and we are pleased to join the VOILA Hotel Rewards network and be a vital part of their expansion within the region."

VOILA Hotel Rewards has built a reputation as an award-winning loyalty program for independent hotels, giving members the opportunity to earn points and enjoy complimentary reward stays at more than 250 four- and five-star independent hotels and luxury brands around the globe.

ABOUT DEVILLE HOTEL CHAIN

Founded in 1974, the Deville Hotels has 10 properties, 1,551 accommodations and about a thousand employees. With all the facilities, meeting rooms and fine restaurants, each Deville hotel is prepared to host the most demanding travelers in business or leisure.

ABOUT VOILA HOTEL REWARDS

VOILA (www.vhr.com) is the world's number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process. 

VOILA's co-branded, fully customized guest loyalty programs support travelers who frequent Hoteis Othon, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts. For more information, please visit www.vhr.com | www.voilahotels.com | www.facebook.com/VOILArewards | www.twitter.com/voila_rewards

For Additional Information:
VOILA Hotel Rewards:
Mr. Peter Gorla
CMO
Direct: +1 (949) 260-9538
E-Mail: peter@vhr.com

SOURCE VOILA Hotel Rewards



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