Volkswagen Joins With Rolling Stone to Host Indianapolis Fan Tailgate Party on Game Day
Joe Montana, Musical Guests Take Center Stage for Fan Event
HERNDON, Va., Jan. 31, 2012 /PRNewswire/ -- Volkswagen is proud to announce a yearlong calendar of experiences that celebrate fans of music, sports, lifestyle, and culture. To kick off the year, Volkswagen will be on the ground in Indianapolis on Game Day, partnering with Rolling Stone to host the Volkswagen Rock & Roll Fan Tailgate Party for 3,500 guests just three blocks from Lucas Oil Stadium at The Crane Bay.
The fan experience will feature live performances from Jane's Addiction, The Roots, and Pete Wentz. Renowned chef John Besh will design and create a game day menu that reinvents classic, regional cuisines.
Taking Volkswagen's fan celebration even further, legendary Hall of Fame quarterback Joe Montana, will make a guest appearance. In celebration of the 30th anniversary of "The Catch," Joe will throw passes to eight lucky fans in the Volkswagen end zone in celebration of one of the most memorable moments in football history.
The Volkswagen fan experience continues after the tailgate ends as one lucky Volkswagen fan will win the opportunity to attend the game with the legend himself, Joe Montana, at Lucas Oil Stadium.
"I am grateful to be a part of such an honored moment in football history that still resonates with fans on its 30th anniversary. It means so much to share one of my favorite sports memories with the great fans that turned a catch into 'The Catch,'" said Joe Montana, former San Francisco quarterback and three time Super Bowl™ MVP. "The Rolling Stone Volkswagen Rock & Roll Fan Tailgate Party is a fun way to relive an iconic moment of the Big Game and celebrate history in the making with football fans in Indianapolis."
"Having Joe Montana at the Fan Tailgate Party takes the event to another level," said Tim Mahoney, Chief Product and Marketing Officer for Volkswagen of America, Inc. "The Fan Tailgate Party is an ideal place for Volkswagen to celebrate with and for our fans – it's our way of celebrating the Volkswagen enthusiasts who helped create our brand momentum."
Throughout the Volkswagen fan experience, interactive engagements including photo and video booths and games will prompt fans to update and share their team spirit with friends and followers across major social media networks.
Volkswagen's fan experience also includes shuttles from the airport to fans' hotels. Additionally, premiums like free parking onsite will connect with Volkswagen owners driving into Indianapolis to attend the Fan Tailgate.
Volkswagen will also display two all-new Volkswagen Beetle models on center stage at the Fan Tailgate Party. The sporty 2012 Beetle, redesigned for only the second time in history, will be wrapped in colors to match the competing teams.
The Rolling Stone Volkswagen Rock & Roll Fan Tailgate Party kicks off Volkswagen's one year partnership with Rolling Stone that will continue at other major music events throughout the year.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Beetle, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan vehicles through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.
"VW", "Volkswagen", all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. "Super Bowl" is a registered trademark of the National Football League.
About Rolling Stone
Rolling Stone has been the leading voice of music and popular culture since its inception over 40 years ago. The magazine features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning investigative journalism. Rolling Stone provides all the news that fits to 12 million readers every two weeks.
SOURCE Volkswagen of America, Inc.
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