Vonage Launches Consumer VoIP Service in Brazil
Offers include unlimited calling to landlines anywhere in Brazil
Calling to mobile phones available at one low rate -- to any network, anytime
Mobility included as a core element of the service
HOLMDEL, N.J., April 16, 2014 /PRNewswire/ -- Vonage Holdings Corp. (NYSE: VG), a leading provider of communications services connecting people through cloud-connected devices worldwide, today announced the initial launch of service in Brazil as part of its joint venture with Datora Telecom.
Vonage is offering consumers in select markets in Brazil unlimited calling to landlines throughout the country for a low flat monthly rate. Vonage customers can also make calls to mobiles in Brazil at low, fixed per-minute rates, regardless of the network or time of day, offering savings of up to 50% compared to leading providers.
"This launch marks an important step in the execution of our international expansion strategy," said Marc Lefar, Vonage Chief Executive Officer. "Building on our success in the U.S., we have now broadened our reach to Brazil, one of the largest and fastest growing markets in the world."
"In a market known for complex pricing and expensive calling to landlines and mobile phones, Vonage is offering a straightforward, high-value solution that makes it easier to stay connected to loved ones no matter where they live," Lefar continued.
Vonage is focused on meeting consumer demand for phone service that delivers transparent pricing and a positive customer service experience. Leveraging its leading edge cloud-based VoIP platform and supported with its award-winning customer care1, Vonage is providing a simple, high quality calling solution. Included with the core offering is a localized Vonage app that allows customers to use their home calling plans to place calls from their smartphones at no additional cost.
Vonage also offers very competitive international long distance value. With Vonage, calls to the U.S. and other top destinations are more than 80% lower than major competitors.
Brazil represents a substantial market opportunity with 22 million of its 67 million households already broadband connected. The government supports a pro-consumer regulatory environment and is committed to expanding broadband access in advance of the 2014 World Cup and 2016 Olympics. The country is home to more than a million expats and has a vibrant small business community.
As part of its planned phased rollout, Vonage will initially market its services in Curitiba and Brasilia and will rapidly expand to additional markets over the next several months. The Company will use television, print and digital marketing that emphasizes the key benefits of its service for Brazilians – simplicity, transparency and mobility at competitive prices. Advertising will use the new selling line – Nao existe longa distancia (there is no long distance), which reinforces the elimination of both physical and emotional distance for loved ones.
Vonage is a winner of the 2014 Stevie® People's Choice Award for Favorite Customer Service and the 2014 Silver Stevie® Award for Customer Service Department of the Year, both in the Telecommunications category.
Vonage (NYSE: VG) is a leading provider of communications services connecting individuals through cloud-connected devices worldwide, with approximately 2.5 million subscriber lines. Vonage provides a robust suite of feature-rich, affordable residential and business communication solutions that offer flexibility, portability and ease-of-use for both landline and mobile phones. Vonage's residential service is sold on the web (www.vonage.com) and through telesales and regional and national retailers, and is available to consumers in the U.S. (www.vonage.com), Canada (www.vonage.ca) and the United Kingdom (www.vonage.co.uk) and in Brazil (www.vonage.com.br). Vonage's business service is sold through Vonage Business Solutions (www.vonagebusiness.com) telesales and channel partners.
Vonage Holdings Corp. is headquartered in Holmdel, New Jersey. Vonage® is a registered trademark of Vonage Marketing LLC, owned by Vonage America Inc.
SOURCE Vonage Holdings Corp.