Vote for Ruffles® Next Flavor Fever and Spring a Chance to Win 20 Years Worth of Free Ruffles Potato Chips

PLANO, TX, March 11, 2011 /PRNewswire/ -- As March ushers in a new season, the Ruffles brand team prepares to spring a new flavor on fans. Ruffles Next Flavor Fever introduces 16 possible flavor options and challenges fans to vote for their favorites each day in an elimination bracket-style tournament at www.facebook.com/ruffles. One lucky fan will win a prepaid gift card with enough to buy a bag of their favorite Ruffles potato chips every other week for the next 20 years.

"Ruffles launched two incredible new flavors, Molten Hot Wings and Loaded Chili & Cheese, in January," says Dana Lawrence, marketing director, Frito-Lay North America. "After a long but tasty winter, Ruffles fans are experiencing spring fever for another awesome flavor, and for the first time in the brand's history Ruffles will let fans choose that flavor."

Beginning today, March 11 through April 3, consumers are encouraged to visit www.facebook.com/ruffles each day and submit a vote for their favorite flavor for a chance to win the grand prize of free gift cards to buy their favorite Ruffles chips for the next 20 years. The winning flavor will appear this fall at Wal-Mart stores nationwide. The contest is open to legal U.S. residents age 18 and older. Visit www.facebook.com/ruffles for more information including a free alternative method of entry.

About Ruffles

Ruffles potato chips is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay. RUFFLES is a registered trademark of Frito-Lay North America, Inc.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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