LOS ANGELES, July 27, 2016 /PRNewswire/ -- VRAD (https://en.vradx.com/), the VR and AR digital marketing solution brand based in Canada under Etoron, is the first to successfully operate in North America, Europe and Asia, including China. Market experts already predicted China's VR & AR market to grow by $8.5B by 2020. Many VR & AR advertising companies tried and failed to penetrate the country. VRAD, on the other hand, is already in partnership with major VR hardware publishers in China.
North America is still the VR & AR Tech leaders but China's reception towards VR is stronger and more dynamic. Hardware manufacturers and developers are more experimental in creating new experiences for their users. Investors are bolder in their investments. Just last year, one of VRAD's partners raised nearly $2M within 2 weeks for their new android-based VR device via crowdfunding. Those investments are, of course, inspired by market behavior. Last month, China's biggest online store, Taobao, reported a monthly VR device sale of 300,000.
"VRAD's partnership with some of the biggest VR & AR companies in China is actually an effect, rather than the purpose of our business. We go beyond providing advertising platforms. Our primary objective is to enhance VR & AR user experience. We want users to learn new things or discover new places or get introduced to new ideas, without interrupting their original activity," said Sandy Shen, co-founder of Etoron.
It is this intimate user knowledge that allows VRAD to develop truly native marketing opportunities. They can utilize all sorts of media materials combined with the virtually represented scenes to deliver an interactive and playful experience to the end user.
VRAD's platform will be on display at this week's ChinaJoy, the largest Game and Entertainment event in Asia Pacific every year. Co-founders Shen and William Guan will be on site to communicate in better detail how VRAD can ultimately truly co-create marketing campaigns, instead of merely showing different ad formats, to the needs of both advertisers and developers. This one-on-one interaction with the founders is always the most critical phase in VRAD's partnership.
About VRAD: VRAD is a VR & AR digital marketing company under Etoron Technologies, Inc. They provide full digital marketing solution and service, including data processing, planning, and even creative development for VR and AR.
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