vSplash Unveils BuzzBoard, an Intelligence and Analytics Platform for SMB Digital Presence and Performance Management
White-label solution for SMB aggregators allows businesses to view digital presence metrics and operate their social channels from a single streamlined dashboard.
LYNDHURST, N.J. and SAN FRANCISCO, Dec. 12, 2011 /PRNewswire/ -- vSplash, leading provider of performance-based marketing and business solutions for small and medium-sized business aggregators, today introduced BuzzBoard, a powerful digital marketing and analytics platform that gives SMB advertisers a sweeping view of their digital presence -- across websites, search engines, blogs and social media -- and enables them to monitor, measure and track their online performance.
"BuzzBoard offers a holistic view of the digital world of an SMB," said Umesh Tibrewal , founder and chief executive officer, vSplash. "It not only allows SMB aggregators to help their customers understand how they are performing across digital media, it provides aggregators empirical market data for targeting their sales efforts."
As SMBs continue to adopt online, mobile and social marketing tactics, the need is growing for a truly integrated solution to help them effectively manage their digital presence and performance. According to data generated by the BuzzBoard intelligence platform, many SMBs are deficient in their execution of online basics and best practices. The latest BuzzBoard data reveals:
- 51 percent of small businesses with a website cannot currently be found online because their websites are lacking meta descriptions and meta titles
- 61.5 percent of SMBs that have a Facebook link on their website do not have a single Facebook fan or follower
These deficiencies represent an opportunity for aggregators to target, attract and retain these SMBs with a comprehensive solution like BuzzBoard for managing their online presence.
"Until now, digital presence management platforms have been largely incomplete, forcing aggregators to deliver only a partial solution to their SMB customers," said Anthony Bratti , senior vice president, business development, vSplash. "BuzzBoard is the only white-label solution that pulls it all together in one place, allowing SMBs to measure and take action to improve their digital marketing efforts."
Aggregator sales personnel can use BuzzBoard to analyze a prospect's online status and generate opportunities for online presence and performance-based packages. In addition, BuzzBoard can open new sales opportunities by identifying areas for improvement in an SMB's marketing mix, including site enhancements, SEO/SEM services and social media development and maintenance.
BuzzBoard's centralized view includes:
- search engine friendliness and page ranking of an SMB's website
- detailed keyword analysis
- presence and interactions on social media
- online mentions and reviews
- inclusion in directory listings
- website traffic analysis
- website elements and compliance
For more information about BuzzBoard, visit www.vsplash.com/buzzboard/ or contact Anthony Bratti at email@example.com. vSplash is demonstrating BuzzBoard this week at BIA/Kelsey's ILM West conference in San Francisco. Attendees are invited to stop by the vSplash booth #103-104 for a first-hand look at the platform's features and functionality.
vSplash (www.vSplash.com) is a performance-based marketing and business solutions company offering single-source, white-label web, mobile and customer fulfillment solutions for SMB aggregators, including hosting companies, domain registrars, directory publishers, Internet marketing companies and SMB industry portals. The company is a powerful single-source partner, combining custom web-based management platforms, US-based product fulfillment consultants and in-house design and programming teams.
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