VTech® Delivers Engaging and Innovative Play Experiences with Significant New Collection at 2016 North American International Toy Fair®

Exciting Introductions Include Fresh Themes for Award-Winning Product Lines and New Developmental Learning Toys

Feb 12, 2016, 09:00 ET from VTech

NEW YORK, Feb. 12, 2016 /PRNewswire/ -- Today VTech® revealed its new lineup of age-appropriate and developmental stage-based electronic learning products for children at the 2016 North American International Toy Fair®. The engaging and innovative collection includes an expandable, three-in-one learning desk with interactive activity cards; new themes for the award-winning Go! Go! Smart lines; the expansion of Baby Amaze™, VTech's innovative baby doll line and more than 40 new expert-supported Baby, Infant and Preschool products that foster a child's development through unique ages and stages.

"VTech is a pioneer in the learning toy category and remains an industry leader in children's learning products," said William To, President, VTech Electronics North America. "Our new collection reflects our continued commitment to developing innovative, educational products that enrich children's development and make learning fun."

VTech's 2016 range of new introductions includes:

Touch & Learn Activity Desk™ Deluxe
Allowing for endless learning fun and creativity, the Touch & Learn Activity Desk™ Deluxe is an expandable, three-in-one learning desk with interactive activity cards.  Building on the success of the original Touch & Learn Activity Desk™, the new deluxe version offers even more features parents and children will love, including educational, expandable, grow-with-me content for extended play value. With an interactive desktop, an LED display and five pages to explore, the Touch & Learn Activity Desk Deluxe is filled with engaging content including letters, numbers, music and more. Eight expansion packs each focus on a specific curriculum, such as nursery rhymes, reading skills, animals and numbers.

Go! Go! Smart Line
VTech's award-winning Go! Go! Smart line is continuing to grow with exciting new themes and playsets added to the Friends, Wheels and Animals lines. Combining traditional role-play with cutting edge technology, the toys offer engaging, multi-sensory learning experiences to maximize toddler fun. The extensive product lines feature more than 100 different playsets, accessories, vehicles, animals and figures. The Go! Go! Smart collection has been recognized with leading industry awards, including a 2015 Toy of The Year (TOTY) Award for the Go! Go! Smart Animals® Zoo Explorers Playset™.

The Go! Go! Smart Friends® line is evolving with an enchanting fairytale theme, filled with princes, princesses, fairies, unicorns and more.  VTech's proprietary MagicPoint™ technology brings the characters and playsets to life with lights, sounds, music and motion. The line is anchored by the Enchanted Princess Palace™, an epic castle that expands to four feet long. It features five MagicPoint locations for children to interact with, boosting imaginative play through cause-and-effect learning. The palace also includes a tea set table with MagicChat™ technology, where Princess Darla can chat and sing with another character (sold separately), encouraging language development.

New to the Go! Go! Smart Wheels® line is the Treasure Mountain Train Adventure™ with its first motorized train that can climb hills on its own for uninterrupted play. The Blast-Off Space Station™ sets children's imaginations soaring with manipulative play features to strengthen motor skills and innovative mechanical features like a rocket-blasting "black hole." Go! Go! Smart Wheels features VTech's innovative SmartPoint® technology – when a vehicle is placed over SmartPoint locations found throughout the playsets, it will respond with lights, sounds and music, teaching cause-and-effect, first words, letters and more.

Go! Go! Smart Animals® introduces domestic animals for the first time along with a furry animal collection. Toddlers can pamper their animals at the sprawling three-story Happy Paws Playland™, with a movable elevator and secret door to build fine motor skills and eight SmartPoint® locations for stimulating interactivity. In addition to SmartPoint technology, the Go! Go! Smart Animals playsets also connect with other Go! Go! Smart Wheels and Go! Go! Smart Animals tracks (each sold separately) to allow parents to affordably extend the play value and further encourage their children's creativity.

Baby Amaze™
VTech's innovative baby doll line, Baby Amaze, combines classic role-play with rich technology and developmental learning to offer a unique, nurturing play experience. With truly rich and diverse curricula, the dolls teach nurturing concepts, a feature parents value to help their children learn empathy and affection. Playing with the dolls promotes developmental milestones including independent play, motor skills, imagination and language development. The innovative technology, educational content and baby doll role-play combine into one amazing doll line that gives parents a remarkable value and children a comprehensive, unmatched play experience. Highlights of the Baby Amaze collection include the Learn to Talk & Read Baby Doll™ that encourages reading through three levels using three illustrated books and the interactive Peek & Learn Doll™ that children can play peek-a-boo with while learning cause-and-effect concepts.

Baby, Infant and Preschool
VTech is expanding its successful core Baby, Infant and Preschool lines to introduce more than 40 new products designed for each child's unique age and stage. The new additions will bring the total collection to 120 innovative learning products that enrich children's development.

To ensure that the growing, dedicated Baby line helps parents give their children the best possible start in life, they have been designed in collaboration with Dr. Lise Eliot, early brain development expert and member of VTech's Expert Panel. The products help babies meet essential development milestones and deliver against at least one, if not all, of the following important categories: language and cognitive development, social and emotional development, and physical and motor development. The wide-ranging Baby line features rattles and teethers, on-the-go toys, baby plush, soothers and more, from the farm-themed On-the-Moove Activity Bar™ to the colorful Crinkle & Roar Lion™ to the soothing Sleepy Lullabies Bear Projector™.

VTech's celebrated Infant and Preschool lines feature exciting new products designed to encourage growth and enrich children's play experiences. To help children at each age and stage meet developmental milestones, VTech's Expert Panel provides critical insight into the development of its learning products. These experts specialize not only in the critical subject areas that are important for instilling a lifetime love of learning but the broader spectrum of childhood development. Additionally, VTech has continued the growth of its online Milestones resource, specifically created to help parents select toys based on the individual needs of children from birth to nine years old. New additions to the extensive, growing collection include the interactive Care for Me Learning Carrier™, transforming Gallop & Rock Learning Pony™ and educational, interchangeable Mix & Move Bizzy™.

For more information about VTech's new products, please visit www.vtechkids.com/press.

About VTech®
VTech® is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products. The company also has a broad range of award-winning infant and preschool products available in 24 different languages worldwide, with more than 100 new products introduced every year. VTech was awarded a prestigious 2015 Toy of The Year (TOTY) Award for its Go! Go! Smart Animals® Zoo Explorers Playset™. In order to further strengthen VTech's position as a learning authority, the company's Expert Panel, with esteemed experts in reading, language arts, science, math, and child development, consult on new product introductions.

VTech Electronics North America, LLC is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally.

For more information on VTech's additional product lines, visit www.VTechKids.com, www.facebook.com/VTechtoys on Facebook or follow @VTechToys on Twitter.

SOURCE VTech



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