VTech® Honored with Scholastic Parent & Child® Magazine 2015 Gold Star Toy Awards

Kidizoom® Action Cam, Sit-to-Stand Ultimate Alphabet Train™ Continue to Earn Recognition

Nov 23, 2015, 09:01 ET from VTech

CHICAGO, Nov. 23, 2015 /PRNewswire/ -- Today VTech® announced its Kidizoom® Action Cam and Sit-to-Stand Ultimate Alphabet Train™ earned 2015 Gold Star Toy Awards from Scholastic Parent & Child® magazine. The winners of the awards program were chosen from hundreds of products reviewed by the editorial team and tested out with parents and children in their homes. The toys and games receiving recognition were selected based on the following criteria: innovative and cool; magnetic and engaging for the child; mind-expanding or educational; and an excellent value to the consumer.

"The Kidizoom Action Cam and Sit-to-Stand Ultimate Alphabet Train have continued to rack up the awards this holiday season," said William To, President, VTech Electronics North America. "We are thrilled that the play value of these products and our entire VTech line has been recognized by top organizations and testing programs like the Gold Star Toy Awards."

"This year's list focuses on products that are both educational and appealing to children—and the most prominent trends we've seen this year are toys that focus on building, technology and pretend play," said Jamie Engel, Vice President and Publisher of Parent Content. "Our toy list is not only reviewed by our expert editors, but also by a team of family testers and readers who help decide what toys kids would like to receive this holiday season, as well as products that parents will enjoy giving at a great value."

Additional details about VTech's award-winning products can be found at www.vtechkids.com and include:

  • Kidizoom® Action Cam: The Kidizoom Action Cam is a great first video and photo camera for kids and is durable enough to handle drops and tumbles. It can go anywhere kids go, and do anything kids do with two included mounts so they can attach it to their bike, skateboard and more, making it perfect for interactive play and capturing life's adventures. It also comes with a waterproof case so they can take videos and pictures up to 6' underwater – perfect for budding snorkelers and splashing fun. The Action Cam features a 1.4" color LCD screen and can take stop-motion videos and time-lapse photos in addition to regular videos and photos. Children can also explore their creativity with fun effects, frames and photo filters. It's easy to upload their photos and videos to a computer using the included micro USB cable so parents can choose to share them with family and friends. For even more fun, they can also play three exciting games. Available in yellow/black and purple. (Ages 4 years and up, MSRP: $59.99)
  • Sit-to-Stand Ultimate Alphabet Train™: Hop aboard the Sit-to-Stand Ultimate Alphabet Train and play ten activities while learning letters, numbers, colors and more. The train helps build motor skills with six manipulative features including a storybook, clock, gears and 13 double-sided letter blocks that little ones can plug into the side of the train to learn letters and build their vocabulary. The train also recognizes the blocks when they're dropped down the chute. For role-play fun, pick up the walkie-talkie and press the number buttons to pretend to talk to animal friends. The Ultimate Alphabet Train is designed to grow with children and can be used with floor play or as a ride on and transforms into a walker. When little conductors get older, the caboose converts into a wagon they can fill with toys and pull along to develop gross motor skills. (Ages 12-36 mos, MSRP: $49.99)

About VTech
VTech® is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products such as the InnoTab® MAX, VTech's first children's tablet with Android™ learning content, Kidizoom® Smartwatch, the first smartwatch for kids with a built-in camera, InnoTab® 3S, MobiGo®, V.Reader® and V.Smile®. The Learning Lodge®, VTech's comprehensive app store, features a robust library of more than 800 educational and entertaining games, e-Books, music and videos with engaging age-appropriate content across the widest variety of curricula, with content expanding to offer even more titles. The company also has a broad range of award-winning infant and preschool products available in 25 different languages worldwide, with more than 100 new products introduced every year. VTech was awarded a prestigious 2015 Toy of The Year (TOTY) Award for its Go! Go! Smart Animals® Zoo Explorers Playset™. In order to further strengthen VTech's position as a learning authority, the company's Expert Panel, with esteemed experts in reading, language arts, science, math, and child development, consult on new product introductions and Learning Lodge content.

VTech Electronics North America, LLC is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally.

For more information on VTech's additional product lines, visit www.VTechKids.com, www.facebook.com/VTechtoys on Facebook or follow @VTechToys on Twitter.

Media Contact:
Nicole Centinaro
Coyne Public Relations
973-588-2000
ncentinaro@coynepr.com

Josephine Djonovic
Scholastic
212-343-6876
jdjonovic@scholastic.com

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