Vungle's revenue has also skyrocketed in the Asia-Pacific (APAC) region. In China alone, Vungle grew overall revenue by more than 400 percent since 2015. The company has expanded significantly in APAC, with offices in Beijing, Seoul, Singapore and Tokyo.
"eMarketer forecasts digital ad spend to climb to over $77 billion this year, and for good reason. Consumer behavior has changed dramatically. The average time spent engaging with desktop, TV, print, radio and other traditional media channels continues to decline," added Jaffer. "On the other hand, time spent on mobile devices has increased every year. Studies show that mobile audiences --especially 18 to 34 year olds -- are up to two times more likely to give their undivided attention when watching video on mobile devices."
The number of advertisers and publishers Vungle works with today has increased exponentially since the company's founding. The widespread instrumentation of Vungle's SDK ensures that advertisers can reach a diverse, captive mobile audience across a massive selection of top mobile apps, while also being able to track the true performance of their marketing campaigns.
"Before Vungle, it was very challenging to measure the actual performance of the media we were using and our return on ad spend. Quality of users is more important than just exposing our ads to the same user over and over again," said Hayley Nam, brand marketing manager at Memebox, a leading Korean beauty eCommerce company. "Vungle provided us with amazingly high-quality users that others just could not deliver."
Today's news falls in conjunction with Vungle's new "Mobile Advertising Benchmarks Report," which takes a close look at the state of the mobile advertising industry, including where consumers are spending the majority of their time, where marketers should focus ad spend and key takeaways for mobile advertisers and publishers looking to maximize their return on investment. The report is available for download here.
Vungle is the leading performance marketing platform for in-app video ads. Advertisers depend on Vungle's creative and LTV optimization technologies to reach and acquire high-value users worldwide. Top publishers rely on Vungle to generate revenue with engaging video ads that enhance the user experience.
Trusted by 40,000 mobile apps worldwide with key developer partners such as Supercell, King, Zynga, EA, Ubisoft, Smule and MZ, Google, Honda, Allstate, Procter and Gamble, L'oreal, Coca-Cola and Nissan. Vungle serves in-app ads on 500+ million unique devices, and is consistently ranked #1 for cross-platform user retention by industry mobile performance indexes. Vungle is backed by Google Ventures, Thomvest Ventures, Crosslink Capital and SoftTech VC. The company is headquartered in San Francisco with offices in London, Berlin, Beijing, Tokyo, Seoul and Singapore.
Learn more at www.vungle.com or follow @Vungle.
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