SAN FRANCISCO, Aug. 9, 2016 /PRNewswire/ -- Vungle, the leading performance marketing platform for in-app video ads, announced today that it outperformed sources including Facebook and Google in user retention in gaming apps on both iOS and Android, according to a new AppsFlyer Performance Index Report. Surpassing advertising giants, Facebook and Google, Vungle was featured as the number one leader in iOS gaming retention globally and in North America. On Android, Vungle moved multiple spots from last year's report, securing the second spot in gaming retention in North America and the fifth spot in gaming retention globally.
"This is a remarkable moment in Vungle's journey," said Zain Jaffer, CEO of Vungle. "We've set out to be a growth engine for our customers. To place above some of the biggest advertising giants in the business is no doubt a huge milestone for our company, and we're proud to see our investment in lifetime value (LTV) optimization pay off for our advertisers. Over the next year, we look forward to expanding the capabilities of our performance marketing platform and building on our work with developers in North America and abroad."
The AppsFlyer Performance Index has established itself as the industry's primary resource for rating the performance of mobile media sources. It offers app marketers reliable benchmarks on retention and scale, helping them make informed, data-driven decisions on how and where to allocate their marketing spend. Covering more than four billion installs worldwide, the H1-2016 edition includes global and regional data by platform, broken down into gaming and non-gaming verticals.
The report follows an announcement from Vungle last month, showing 400 percent year-over-year revenue growth in China and huge expansion across the APAC region as a whole.
Said Ben Roodman, Head of Partner Development at AppsFlyer, "Leading video networks show high retention scores across platforms, proving that they can drive users that keep coming back – especially in the Gaming category. AppsFlyer's recent index lists Vungle as a top performer in the global retention ranking for gaming apps on iOS and Android."
Vungle is the leading performance marketing platform for in-app video ads. Advertisers depend on Vungle's creative and LTV optimization technologies to reach and acquire high-value users worldwide. Top publishers rely on Vungle to generate revenue with engaging video ads that enhance the user experience.
Trusted by 25,000+ mobile apps worldwide with key developer partners such as Supercell, King, Zynga, EA, Ubisoft, Smule and MZ, Google, Honda, Allstate, Procter and Gamble, L'oreal, Coca-Cola and Nissan. Vungle serves 2 billion video views per month on 560+ million unique devices, and is consistently ranked #1 for cross-platform user retention by industry mobile performance indexes. Vungle is backed by Google Ventures, Thomvest Ventures and Crosslink Capital. The company is headquartered in San Francisco with offices in London, Berlin, Beijing, Tokyo and Seoul.
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