ALISA VIEJO, Calif., Feb. 16, 2016 /PRNewswire/ -- vWise today announced that retirement industry executive Mary Kay Leydon has joined the firm as Vice President, Marketing & Communications. In this new role, Ms. Leydon will be responsible for increasing the visibility and market acceptance of vWise's integrated suite of products and services for financial advisors, providers, TPAs, plan sponsors, and retirement plan participants.
Bringing nearly 25 years of employee benefit and retirement industry experience to vWise, Mary Kay was most recently Vice President of B2B Marketing at Lincoln Financial Group, where she previously served as Director of Participant Communication and Education. She also held senior marketing and e-strategy roles at MetLife, Transamerica Retirement Services, and AXA Distribution Services. She also has led her own marketing consulting firm, where clients included Astra Zeneca, MFS, and the Hartford. In addition to serving as an editorial contributor to Plan Sponsor magazine, Ms. Leydon has been nominated several times as one of the publication's 100 Most Influential People.
"We are excited to welcome Mary Kay to vWise," said Tony Mingo, vWise President & CEO. "Mary Kay possesses the right combination of marketing, sales, business development, and web strategy experience to drive measurable results. We are extremely pleased and excited to have her on board for this next phase of our growth."
"I'm thrilled to be joining an innovative, forward-thinking organization that's committed to instilling financial confidence in American workers," Mary Kay said. "For decades, the retirement plan industry has struggled to make inroads in participation and contribution rates. What Tony and his team are doing is absolutely moving the needle in the right direction."
vWise Inc. provides software and solutions for the employee benefit and retirement industries. Focusing on building participant confidence, vWise provides a highly interactive participant experience that reflects the way today's digital-savvy audiences consume content. By delivering a customized and personalized experience, vWise solutions meet participants wherever they are in the retirement planning continuum. The company's flagship product, SmartPlan, is the industry's most advanced platform for participant education, enrollment, and analytics. Headquartered in Alisa Viejo, CA, vWise maintains a regional office in Philadelphia, PA.
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SOURCE vWise Inc.