Waggener Edstrom Communications Launches Platform That Shows Campaign Impact And Insight


22 Jul, 2014, 12:00 ET from Waggener Edstrom Communications

SEATTLE, July 22, 2014 /PRNewswire/ -- Waggener Edstrom Communications (WE) today launched WE Infinity, a patent pending data mining and analytics platform that evaluates the business impact of a communications program. WE Infinity provides performance data and insight into industry dynamics and competitive intelligence that reveal specific areas in which to take action, so brands can drive maximum business results.

"Waggener Edstrom has always believed that bringing a client's story to life results in material business impact," said Pam Edstrom, Waggener Edstrom Communications agency partner and co-founder. "With WE Infinity, we now have a way to measure the power of our communications efforts as well as map future direction by identifying areas to improve and exposing new opportunities. Measurement is key to driving action."

Unable to find existing marketplace solutions that met our customers' needs of data quality, speed and scalability, WE combined its communications and technology industry smarts by bringing together a group of software development, communications and analytics professionals to build WE Infinity in-house. The resulting proprietary platform helps clients:

  • Measure. It analyzes perception, engagement, amplification and reach to compare a campaign's overall performance with its intended goals.
  • Discover. It reveals themes and patterns, notes specific areas for improvement, and uncovers competitive intelligence.
  • Act. It leverages measurement and discovery data so our analysts, account teams and clients can take informed action on campaign strategies and relationship management, and it identifies the levers that should be pulled for continued improvement based on data-driven insights.

"Waggener Edstrom continues to invest significantly in helping our customers solve their most challenging problems, and WE Infinity is an excellent example of this," said Karla Wachter, Waggener Edstrom senior vice president of Insight & Analytics. "With WE Infinity, we are at the intersection of big data, communications and analytics, helping our clients answer two of the most fundamental, yet elusive, communications questions: Did I make an impact, and how do I improve my impact going forward?"

WE Infinity will be offered as a subscription tailored to specific business needs. A basic subscription to WE Infinity is $2,500 per month, and includes system setup, ongoing query refinement and two seats to the standard real-time dashboard. Measurement and discovery reporting packages and dashboard customization are available at additional charge.

For more information on WE Infinity, please visit http://waggeneredstrom.com/what-we-do/insight-analytics/infinity-data-mining-platform/ and watch the WE Infinity video.

More information on WE is available at http://www.waggeneredstrom.com.

About Waggener Edstrom Communications

Waggener Edstrom Communications (WE) is a global, integrated communications agency. For 30 years, the independently owned firm has developed strategic communications programs for innovative and world-changing clients, working to influence markets, inspire people and improve lives.

In the past few years, the agency was honored with numerous awards for our creative and strategic work, among them recognition as Global Technology Agency of the Year, Best Large Agency to Work For, Communications Agency of the Year and Technology Agency of the Decade.

The agency has more than 750 employees in 17 offices around the world, and its Global Alliance partners expand the agency's reach to more than 80 additional international markets. WE has four key sectors: Technology, Healthcare and Consumer, as well as expertise in Creative, Digital, Content, and Insight & Analytics. To learn more, visit http://www.WaggenerEdstrom.com.

SOURCE Waggener Edstrom Communications