"Distraction is something that impacts pedestrians as well as drivers, and the Walk Safe, Drive Safe Contest is a major initiative to get the message to young people so they talk about it with friends and families," said Michelle Anderson of The National Road Safety Foundation, a non-profit group that promotes traffic safety through education. "Distraction is a major factor in the more than 40,000 child pedestrian injuries and nearly 500 child pedestrian deaths in the U.S. every year. Building awareness of the causes of distraction can help reduce that terrible toll."
The most talked-about causes of distraction involve cellphones and texting, but many things can cause a pedestrian or driver to be distracted, including various hand-held devices, games, eating or drinking, listening to music and talking with friends while walking or driving.
Contest rules, entry form, classroom activities and lessons are online at www.scholastic.com/walksafedrivesafe. The site includes a free downloadable family pledge and fact sheet. NO PURCHASE NECESSARY. Contest void where prohibited.
The National Road Safety Foundation, Inc. (NRSF) is a 501 (c)(3) non-profit charitable organization that for more than 50 years has worked toward reducing crashes, deaths and injuries on our nation's highways by promoting safe driving habits through greater public awareness. NRSF programs, which are free, deal with distracted driving, speed and aggression, impaired driving, drowsy driving, driver proficiency and pedestrian safety. The Foundation also works with youth advocacy groups and sponsors contests to engage teens in promoting safe driving to their peers and their communities.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/walk-safe-drive-safe-contest-invites-young-people-to-help-stop-distracted-walking-and-driving-300411789.html
SOURCE National Road Safety Foundation