2014

Wallaby Financial Launches Wallet Boost, a Unique Cloud-based Credit Card Recommendation Solution for Consumers, at FinovateSpring Wallet Boost Delivers Suggestions for the Perfect Mix of Credit Cards to Optimize Rewards and Cash Back

SAN FRANCISCO, May 14, 2013 /PRNewswire/ -- Wallaby Financial, the developer of an intelligent, cloud-based wallet and credit card recommendation solutions, announced the launch of Wallet Boost, an intelligent, personalized credit card recommendation web-based interface.  Wallaby Financial will debut Wallet Boost during a live demonstration at FinovateSpring in San Francisco, CA on May 14th, 2013.

Wallet Boost makes it easy for consumers to build the ideal mix of credit cards for their particular needs. Consumers add their existing credit card accounts to Wallet Boost via its secure, web-based interface and receive a customized recommendation on which cards they should acquire to reach their financial goals.

Wallet Boost's proprietary algorithm intelligently analyzes a consumer's spending and combines this data with their rewards or cash back preferences. To further personalize the suggestions provided, consumers can select their favorite airlines, hotels or airports to help identify the ideal mix of credit cards. In addition, Wallet Boost estimates the savings from any new credit cards recommended to the consumer, and provides a convenient link to get more information or apply for the card.

"Having the right mix of cards can mean hundreds of dollars in cash back or a great vacation. We make it easy for consumers to tune up their credit cards and match them with their spending habits and preferences," said Matthew Goldman, CEO and Founder, Wallaby Financial. "Wallet Boost builds on the significant success of our Wallaby App for Android and iPhone, and adds a valuable dimension to credit card optimization and management for consumers."

As the preeminent showcase for innovation in financial and banking technology, Finovate is the ideal event at which to launch Wallet Boost. The conference attracts senior level financial industry executives, analysts, investors, and representatives of the media.

About Wallaby Financial

Wallaby Financial is building the first service to combine a cloud-based wallet with an intelligent credit card. Working alongside a consumer's existing credit cards, Wallaby's unique solutions, including its Android and iOS Apps and Wallet Boost, ensure that a consumer maximizes the rewards and cash back available from each purchase. This is achieved automatically using Wallaby's proprietary real-time algorithms. In addition to gaining the most travel or cash back rewards from their cards, consumers can also set credit card preferences, and designate the percentage of spending that should go to individual cards. Wallaby also makes it easier for consumers to take advantage of marketing offers from merchants & banks to optimize their spending even further. For more information, please visit http://www.walla.by, https://www.facebook.com/wallabyfinancial, twitter.com/wallabycard, and youtube.com/wallabyfinancial

SOURCE Wallaby Financial



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